20 Years of BMW Performance Center Driver Training and Experiences

Aug 14, 2019

Today, the BMW Performance Center is excited to announce that 2019 marks their 20^th Anniversary.

BMW’s Ultimate Driving Experience Returns.

Apr 16, 2018

BMW is back with the Ultimate Driving Experience, a five-city nationwide driving program that will provide consumers with the opportunity to get behind the wheel and experience a full lineup of BMW vehicles firsthand.

The BMW Performance Driving School Set to Contest 2017 One Lap of America with BMW M3 Competition Package.

May 04, 2017

The BMW Performance Driving School with partners BMW M Performance Parts, IHG Rewards Club, and Continental Tire, today announces its entry in the 2017 One Lap of America with the BMW M3 Competition Package sedan.

BMW’s Ultimate Driving Experience, a Six-City Nationwide Driving Program to Kick-Off on April 13-23 at MetLife Stadium in East Rutherford, New Jersey.

Apr 05, 2017

BMW is back with the Ultimate Driving Experience, a six-city nationwide driving program that will provide consumers with the opportunity to get behind the wheel and experience the full BMW lineup.

BMW Partners with QMerit to Launch New BMW Installation Services Digital Platform Offering Convenient Charging Station Install Options for BMW i and BMW iPerformance Drivers.

Feb 09, 2017

BMW of North America announces that QMerit will provide BMW i and BMW iPerformance drivers with customized installation of home charging solutions to enable convenient and reliable vehicle charging. Customers can easily begin the BMW Installation Services process at www.bmwcharging.com.

BMW andn Nissan Partner Once Again to Expand DC Fast Charger Access Across the U.S. to Benefit EV Drivers

Jan 24, 2017

BMW and Nissan, two of the top EV manufacturers, have again joined forces – this time with EVgo, the nation’s largest public DC Fast charging network – to increase public access to DC Fast charging stations across the US, with an additional 174 locations in 33 states now available to all EV owners in those markets, and over 50 more planned to be installed in 2017, supported by the partnership.

BMW and MINI Driving Experience Relaunches in the USA.

Jan 23, 2017

BMW of North America is proud to offer customers and enthusiasts the opportunity to experience newly enhanced driver training courses for both the BMW and MINI Driving Experiences.

ReachNow, BMW Group’s Car Sharing Service, Expands to Brooklyn, Launches Pilot Programs for New Mobility Services.

Nov 15, 2016

During a press conference at the Los Angeles Auto Show’s Automobility LA, ReachNow, BMW Group’s free-floating premium car sharing service, announced its latest city expansion into Brooklyn, NY and debuted four new mobility services: Ride, Reserve, Share, and Fleet Solutions for residential buildings. 

BMW Performance Center West Brings BMW Rocks the Desert Event to Attendees of the Desert Trip Festival

Oct 04, 2016

During the opening weekend of the Coachella Valley’s greatest music festival, the Desert Trip Festival, the BMW Performance Center West will offer festival attendees the kind of unique experience that can only be presented by The Ultimate Driving ExperienceTM. 

BMW Announces Two Additional ChargeNow by EVgo Public Charging Programs - With Introductory Pricing Options Available to Drivers of BMW i and BMW iPerformance Models in 25 Markets.

Sep 15, 2016

BMW of North America unveils new public charging programs for BMW drivers as part of the ChargeNow. 

The BMW Performance Center to Contest the 2016 One Lap of America with All New BMW M2. 

Apr 29, 2016

The BMW Performance Center with partners BMW M Performance Parts and IHG Rewards Club today announced that it will compete in the 2016 One Lap of America with the all-new BMW M2. 

BMW Legends at VIR: The Ultimate BMW Driving Program.

Mar 30, 2016

BMW Performance Driving School in partnership with the BMW USA Classic is proud to announce an exciting new driver training program that will afford a limited number of attendees the opportunity of a lifetime.