BMW model updates for spring 2025.

Apr 08, 2025

In spring 2025, BMW will enhance its model range with several exciting updates.

The New 2026 iX Makes Its US Debut and BMW Celebrates 50 Years of the 3 Series at The Amelia

Mar 03, 2025

This year, BMW will arrive at The Amelia with much to celebrate. 2025 marks both 50 years since the creation of BMW of North America and the golden anniversary of the car that truly launched the brand in the United States, the redoubtable BMW 3 Series. 

The New 2026 BMW iX

Jan 28, 2025

More power, more dynamic performance, more efficiency: The new BMW iX takes the driving experience of the all-electric Sports Activity Vehicle to a new level. 

BMW’s “Ultimate Driving Experience” Returns with Expanded List of U.S. Cities for 2023.

Mar 23, 2023

BMW continues its Ultimate Driving Experience tour across the U.S. for 2023, welcoming BMW customers and enthusiasts back for an immersive driving experience led by BMW professional driving instructors. 

BMW brings hydrogen power to the road: the BMW iX5 Hydrogen pilot fleet launches.

Feb 27, 2023

BMW is presenting international media representatives with the first vehicles in a pilot fleet that will go into service this year. 

BMW Model Updates for Spring 2023

Jan 27, 2023

Innovations in individualization, digitalization, and electrification will enhance the BMW model range in the spring of 2023. 

BMW iX Flow named to TIME’s List of Best Inventions 2022

Nov 10, 2022

Today, TIME reveals its annual list of the Best Inventions for 2022, which features 200 extraordinary innovations.

BMW iX Named a 2022 Wards 10 Best Interiors and UX Winner

Jun 09, 2022

This week, BMW is very proud to announce the BMW iX has earned a Wards 10 Best Interiors and UX award for 2022.

BMW of North America Launches MLB All-Star Studded Campaign Featuring the Fully-Electric BMW iX Just in Time for Opening Day. 

Apr 07, 2022

BMW of North America today debuted two new 30-second spots featuring a decorated cast of four MLB All-Stars and the all-new, fully-electric BMW iX Sports Activity Vehicle, which will run throughout the much-anticipated 2022 MLB season. 

BMW of North America Debuts a Unique Digital Experience Bringing the All-New, Fully-Electric BMW iX and i4 to Life In Vivid Detail Through Augmented Reality.

Mar 01, 2022

BMW of North America debuted today a unique, immersive augmented reality (AR) experience featuring its all-new, fully-electric BMW iX and BMW i4 vehicles created in collaboration with Google Cloud. 

The BMW iX M60 – the best of three worlds: i, X, and M.

Jan 04, 2022

Today, at the Consumer Electronics Show in Las Vegas, BMW unveiled their first high-performance SAV designed for purely electric mobility.

The New 2022 BMW iX xDrive50

Jun 01, 2021

BMW is proud to announce the BMW iX xDrive50. Conceived from the outset as purely electric mobility, the iX sees BMW redefining its successful Sports Activity Vehicle (SAV) concept.