BMW Motorrad USA and California Superbike School Renew Relationship
Woodcliff Lake, NJ – June 27, 2022…BMW Motorrad USA would like to announce its renewed relationship with long time partner – The California Superbike School. BMW Motorrad USA and the California Superbike school enter their 13th year of collaboration, providing student riders with the opportunity to learn and improve their skills on one of the school’s 31 advanced BMW S 1000 RR motorcycles. California Superbike school itself celebrates 42 years of helping thousands of students of all skill levels become better and safer riders, not only on the track but more importantly, on the street.
“When BMW launched the S 1000 RR in 2009, it was the most advanced 1000 cc sport bike on the market and its performance and features, such as ABS and traction control, made it an immediate fit for the California Superbike School and for our shared values of teaching riders how to be safer both on track and on the street.” said Luciana Francisco, Head of Brand and Marketing, BMW Motorrad USA. “13 years on, the BMW S 1000 RR is lighter, quicker, even more advanced and continues to be the top choice for instructing both new and experienced riders at the legendary CA Superbike School. We look forward to many more years of helping Keith and Dylan Code and their team of instructors train future generation of riders.”
The California Superbike School, based in Los Angeles, CA, was founded in 1980 by 2-wheel racing and instructing legend Keith Code. Since then, over 150,000 riders have gone through the school, including professionals who have gone on to win 94 World and National Championships. The CA Superbike Schools also uses specialized training motorcycles (with outriggers) such as the Panic Brake Trainer and Slide Bike Trainer, allowing students to experience and learn important skills with increased safety. One Day Schools and Two-Day Camps are available at 12 locations around the USA.
"Partnering with BMW using the S 1000 RR was one the best moves we've made. The bike scores high in every category, especially in the areas of safety, predictability, handling, and a smooth delivery of power. Newer riders and racers alike seem to all love the Double R. The team at BMW Motorrad North America have a passionate devotion to rider training and safety, so the partnership works well." Said Dylan Code, Vice President California Superbike School
BMW Group in the United States.
BMW of North America, LLC was established 50 years ago to support the sales, marketing and distribution of BMW automobiles and motorcycles in the U.S. In 1993 BMW Group Financial Services NA, LLC was founded, and one year later BMW Manufacturing Co., LLC began assembling vehicles in South Carolina. In 2002 and 2003, BMW Group established MINI USA, and Rolls-Royce Motor Cars NA, LLC relaunching two iconic brands and rounding out its product portfolio.
Today, the BMW Group has a nationwide corporate footprint in the U.S. which consists of nearly 30 locations in 12 different states. Beyond the National Sales Company and Financial Services headquarters in Woodcliff Lake, NJ, its manufacturing plant in Spartanburg, South Carolina, and numerous other operational facilities, BMW Group in the U.S. also includes Designworks, a strategic design consultancy in Santa Monica, CA, BMW Group Technology Office USA, a technology research and development center in Silicon Valley, and BMW i Ventures, a venture capital fund, also in Silicon Valley.
BMW Group Plant Spartanburg is the largest single BMW production facility in the world, and the global center of competence for BMW Sports Activity Vehicles including the X3, X4, X5, X6, X7, and XM. The plant assembles more than 1,500 vehicles each day, and up to 450,000 annually. Since 1994, Plant Spartanburg has assembled nearly 7 million BMW vehicles in the U.S.
The BMW Group sales organization in the U.S. is represented through a network of 350 BMW retailers, 147 BMW motorcycle retailers, 104 MINI passenger car dealers, and 38 Rolls-Royce Motor Car dealers. The company’s activities provide and support over 120,000 jobs across the U.S. and contribute more than 43.3 billion to the U.S. economy annually.
Journalist note: Information about BMW Group and its products in the USA is available to journalists on-line at www.bmwusanews.com, www.miniusanews.com and www.press.bmwna.com
“When BMW launched the S 1000 RR in 2009, it was the most advanced 1000 cc sport bike on the market and its performance and features, such as ABS and traction control, made it an immediate fit for the California Superbike School and for our shared values of teaching riders how to be safer both on track and on the street.” said Luciana Francisco, Head of Brand and Marketing, BMW Motorrad USA. “13 years on, the BMW S 1000 RR is lighter, quicker, even more advanced and continues to be the top choice for instructing both new and experienced riders at the legendary CA Superbike School. We look forward to many more years of helping Keith and Dylan Code and their team of instructors train future generation of riders.”
The California Superbike School, based in Los Angeles, CA, was founded in 1980 by 2-wheel racing and instructing legend Keith Code. Since then, over 150,000 riders have gone through the school, including professionals who have gone on to win 94 World and National Championships. The CA Superbike Schools also uses specialized training motorcycles (with outriggers) such as the Panic Brake Trainer and Slide Bike Trainer, allowing students to experience and learn important skills with increased safety. One Day Schools and Two-Day Camps are available at 12 locations around the USA.
"Partnering with BMW using the S 1000 RR was one the best moves we've made. The bike scores high in every category, especially in the areas of safety, predictability, handling, and a smooth delivery of power. Newer riders and racers alike seem to all love the Double R. The team at BMW Motorrad North America have a passionate devotion to rider training and safety, so the partnership works well." Said Dylan Code, Vice President California Superbike School
BMW Group in the United States.
BMW of North America, LLC was established 50 years ago to support the sales, marketing and distribution of BMW automobiles and motorcycles in the U.S. In 1993 BMW Group Financial Services NA, LLC was founded, and one year later BMW Manufacturing Co., LLC began assembling vehicles in South Carolina. In 2002 and 2003, BMW Group established MINI USA, and Rolls-Royce Motor Cars NA, LLC relaunching two iconic brands and rounding out its product portfolio.
Today, the BMW Group has a nationwide corporate footprint in the U.S. which consists of nearly 30 locations in 12 different states. Beyond the National Sales Company and Financial Services headquarters in Woodcliff Lake, NJ, its manufacturing plant in Spartanburg, South Carolina, and numerous other operational facilities, BMW Group in the U.S. also includes Designworks, a strategic design consultancy in Santa Monica, CA, BMW Group Technology Office USA, a technology research and development center in Silicon Valley, and BMW i Ventures, a venture capital fund, also in Silicon Valley.
BMW Group Plant Spartanburg is the largest single BMW production facility in the world, and the global center of competence for BMW Sports Activity Vehicles including the X3, X4, X5, X6, X7, and XM. The plant assembles more than 1,500 vehicles each day, and up to 450,000 annually. Since 1994, Plant Spartanburg has assembled nearly 7 million BMW vehicles in the U.S.
The BMW Group sales organization in the U.S. is represented through a network of 350 BMW retailers, 147 BMW motorcycle retailers, 104 MINI passenger car dealers, and 38 Rolls-Royce Motor Car dealers. The company’s activities provide and support over 120,000 jobs across the U.S. and contribute more than 43.3 billion to the U.S. economy annually.
Journalist note: Information about BMW Group and its products in the USA is available to journalists on-line at www.bmwusanews.com, www.miniusanews.com and www.press.bmwna.com