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2010 BMW 1 Series Coupe Press Kit

Press Kit Contents

2010 BMW 1 Series Coupe Press Kit: Overview

Legacy of Iconic BMW 2002 Lives on in 128i and 135i Coupes


Woodcliff Lake, NJ – January 11, 2010… In 2008 BMW introduced the 1 Series, an authentic performance coupe that draws inspiration from the iconic BMW 2002 model of some 40 years ago. As perhaps the next BMW legend, the 1 Series Coupe represents the core BMW philosophies of pure performance, compact dimensions, and premium design. By combining sporty rear-wheel-drive dynamics, agile handling, powerful engines and seating for four, the 2010 1 Series Coupe continues to reinvent the niche that the legendary BMW 2002 created.
 

For the 2010 model year, the BMW 1 Series develops further as one of the most desirable driving machines in the business. Two versions are available: the 128i (starting at $30,025 including $875 Destination fee) and the 135i (starting at $36,925 including $875 Destination fee). Each has been enhanced to improve convenience and comfort for the 1 Series’ third model year.
 

The moonroof becomes optional on the 128i Coupe for 2010, and will be available as a stand-alone option or within the very popular Premium Package. For both models, Deep Sea Blue Metallic exterior paint replaces the Monaco Blue Metallic of 2009. Also for both models, the BMW Professional radio with HD Radio reception becomes standard. A HiFi sound system remains available for both models with selection of the Premium Sound with Logic7 option. Automatic High Beams are now available, and are ordered as a stand-alone option.
 

Powered by a 3.0-liter, 230 horsepower inline 6-cyinder engine that generates 200 lb-ft of torque, the 128i Coupe features Valvetronic valvetrain management and aluminum/magnesium construction—core elements of BMW’s EfficientDynamics. The powerful 135i Coupe features BMW’s twin-turbocharged 3.0-liter inline six-cylinder engine that produces 300 horsepower and an incredible 300 lb-ft of torque from as low as 1,400 rpm. With its direct piezo gasoline injectors, twin low-mass turbochargers and air-to-air intercooling, optimum performance and economy is achieved with no loss in engine response. For the 135i Coupe, acceleration from 0-60 mph is accomplished in 5.1 seconds and top speed is electronically limited to 130 mph (149 mph with Sport Package). Both engines feature on-demand engine coolant pumps that improve fuel economy and reduce parasitic losses for increased output. The 135i Coupe has a fuel economy rating of 17/25 (City/Highway) and the 128i Coupe has a rating of 18/28 (City/Highway).
 

Handsome looks with sporting intentions
The 2010 1 Series Coupe combines unique, dynamic and unmistakable design elements with a powerful and muscular body. The greenhouse with its characteristic “Hofmeister kink” is moved rearward and offers a particularly nimble look with its long hood. The short overhangs, long wheelbase and large frameless doors sit on a body with a striking shoulder line for a modern interpretation of BMW’s characteristic look. On the 135i Coupe, an M Aerodynamic Kit is standard.
 

The 1 Series boasts aggressive rear end styling. The trunklid has an integrated spoiler chiselled into the rear end of the car to accentuate the short rear section. On the 135i, an additional lip spoiler provides greater downforce on the rear end at high speeds.
 

The individual sections within the L-shaped rear taillights give the vehicle a lower, sportier look. Horizontal lights integrated in the rear light clusters offer a homogeneous lighting effect with the help of light-emitting diodes (LEDs). This light design, as found on other BMW models, makes the BMW 1 Series Coupe stand out at night. Also, the Adaptive Brake Lights, which operate in two stages relative to brake application force, are yet another feature typical of BMW with the benefit of added safety.
 

The standard Adaptive Xenon headlights (optional on the 128i) complete with integrated Cornering Lights make driving in the dark safer than ever. The daytime running lights function in typical BMW style with two corona rings on each headlight unit enhances the perception of the car under normal and “murky” light conditions.
 

Luxurious interior appointments with today’s technology
The innovative interior design incorporates high-quality and sophisticated trim elements with luxurious upholstery and color choices. A 60/40 split rear seat is standard. The control console for the entertainment and air conditioning functions is integrated smoothly and harmoniously into the dashboard through its soft radii and flowing surfaces. Added in 2009, a Heated Steering Wheel is included in the optional Cold Weather Package for the 128i Coupe, and is available as a stand-alone option on the 135i Coupe (Cold Weather Package required). BMW’s iDrive controller featured in the optional Navigation system is integrated into the center console, again following BMW’s philosophy of good ergonomic design.
 

Galvanized pearl gloss surfaces adorn the interior door handles, the glove compartment handle, the radio’s rotary knob, the knobs of the automatic air conditioning system, the iDrive Controller, and the ornamental trim strips featured on the sports steering wheel.
 

The BMW 1 Series Coupe is available with a choice of two upholstery options—sporty and comfortable Leatherette or rich Boston Leather. Boston Leather upholstery adds further style to the high-quality impression of the interior. And as a practical feature, map pockets are integrated in the lower part of each door. The optional Sport Package includes sports bucket seats with enhanced side support which are available in highly distinctive leatherette materials or Boston leather.
 

High-tech suspension with newly-developed differential
In typical BMW configuration, the BMW 1 Series Coupe transmits power to the rear wheels exclusively. This concept– engine at the front, drive wheels at the rear – guarantees optimum traction, near-perfect weight distribution front-to-rear, excellent directional stability, and predictable handling.
 

The 1 Series Coupe has a sophisticated suspension system with an aluminum double-pivot front suspension and a five-link fully independent rear suspension in lightweight steel. BMW’s Dynamic Stability Control (DSC) also includes a Dynamic Traction Control (DTC) function that provides electronic intervention to prevent loss of vehicle control, but at a higher threshold before activation. This allows the driver to experience more spirited driving on dry roads and offers more flexibility when driving in more challenging conditions such as in snow. If the driver desires, both DSC and DTC can be disabled entirely. For 2010, the optional Active Steering — a variable ratio steering system exclusive to BMW — is available only on the 135i Coupe. The DSC system on the 135i Coupe is designed specifically for performance-oriented driving.
 

The rear differential on the 1 Series comes from a new generation of final drives optimized for running smoothness and fuel efficiency. Featuring double-helical ball bearings for the first time, the differential runs at an even lower operating temperature reached more quickly than before thanks to the reduction of fluid required in the differential. Electronic rear brake management is always used to simulate a differential lock for stronger acceleration in turns and low-traction conditions.
 

The front suspension on the BMW 1 Series is also built to a unique standard in its competitive group. The double-pivot spring and strut front suspension with its anti-roll bar, is made largely of aluminum and offers an optimum combination of stiffness and low weight. The stable track control arms and thrust rods, as well as near-perfect wheel positioning, make an important contribution to the car’s driving dynamics.
 

M-inspired design for the M Sport Package
Model year 2009 saw the introduction of a new M Sport Package, available on both models of the 1 Series Coupe. Features of the M Sport Package include an Aero kit for reduced lift at speed, an increased top speed limiter, better brake cooling, and enhanced aesthetics while the Sports Suspension offers higher traction and reduced body roll with unique wheels and performance tires. On the 135i Coupe, the Sports Suspension also includes a high-performance brake system incorporating 6-piston fixed calipers on the front and 2-piston calipers at the rear. Additionally, the M Sport Package for both models includes BMW Individual high-gloss Shadowline exterior trim, sport seats, BMW Individual anthracite headliner, and M branded trim components including driver footrest, gearshift knob (for manual transmission), and door sills. Finally, LeMans Blue Metallic exterior paint is available exclusively when the M Sport Package is ordered.
 

High safety standards exceed international requirements
No less than six airbags come standard within the 2010 BMW 1 Series Coupe for optimum protection of the car’s occupants. The advanced frontal airbags are activated in stages relative to impact severity while the side airbags integrated into the sides of the front seat backrests reduce the risk of injury at chest and hip levels in side impact situations. HPS (Head Protection System) side curtain airbags fitted in the roof lining protect both the occupants on the front seats and the passengers at the rear. The 2010 BMW 1 Series Coupe also comes with crash-optimized seats with active headrests that significantly reduc the risk of neck injury in an impact from the rear.
 

All seats within the 1 Series Coupe are fitted with three-point inertia-reel seat belts and headrests, with the front seat belts fastened on the frames of the driver’s and front passenger’s seats, keeping the belt in an optimum position around the occupant’s hips regardless of seat height or for-aft seat adjustment.
 

Also, the driver’s pedals move back automatically with a predetermined amount of deformation in the event of a frontal collision so that the risk of driver foot injury is reduced. And last but not least, the rear seats come standard with LATCH attachments for child seats.
 

BMW Ultimate ServiceTM: Providing owners with incredible value and peace of mind
The BMW 1 Series Coupe will feature BMW Ultimate ServiceTM, a suite of services that includes the BMW Maintenance Program (formerly called Full Maintenance), Roadside Assistance and the New Vehicle Limited Warranty. BMW AssistTM with TeleService is part of the optional Premium Package or can be ordered separately as a stand-along option.
 

BMW Ultimate ServiceTM includes:
The BMW Maintenance Program is the only no-cost maintenance program in the industry that covers wear and tear items like brake pads and rotors for 4 years or 50,000 miles, whichever comes first. BMW owners pay nothing for all scheduled inspections, oil changes, brake pads, wiper blade inserts and other wear-and-tear items.


BMW Roadside Assistance is one of the industry’s most comprehensive plans available. Not only is it no-charge for the first 4 years, but there is no mileage limit. BMW drivers enjoy the assurance of on-the-road help 24 hours a day, 7 days a week, anywhere in the United States, Canada and Puerto Rico. This includes everything from flat tire changes, emergency gasoline and lock-out assistance, to towing, alternative transportation and even trip-interruption benefits. This service also includes valuable trip routing advice.


BMW New Vehicle Limited Warranty: All 2010 BMW passenger vehicles are covered by BMW’s excellent Limited Warranty, which includes:

  • New-vehicle warranty – 4-year/50,000-mile coverage of the vehicle.
  • Rust-perforation warranty – 12-year/unlimited-mileage coverage.


BMW AssistTM provides the driver with services that enhance on-the-road security and convenience, for added peace of mind. The BMW Assist and Bluetooth® System is included in the Premium Package or available as a stand-alone option. BMW includes the Safety Plan for 4 years at no additional cost. BMW is the only manufacturer that offers this duration of service as other manufacturers only include the first year of service. The BMW Assist Safety Plan is a subscription based service that is subject to certain limitations.


The in-vehicle equipment for BMW Assist includes GPS technology and hands-free communication functions to deliver emergency and other services, accessed via buttons in the overhead or center console. The BMW Assist system transmits the location and vehicle information to the BMW Assist Response Center. A response specialist speaks with the vehicle occupants to coordinate dispatch, notify emergency contacts on file, and link BMW Roadside Assistance or emergency services as needed and/or requested. A severe accident automatically activates the Automatic Collision Notification function. The BMW Assist Safety Plan also includes Door Unlock and Stolen Vehicle Recovery services, which can save the owner time and money. New to BMW Assist is MyInfo, which allows users to send business listings and street addresses with associated phone numbers from the internet, directly to their BMW.


TeleService automatically notifies the BMW center when a vehicle will need service. A service advisor then proactively calls the customer to set up a convenient appointment and have the needed parts ready.


BMW Assist subscribers can also enroll in the BMW Assist Convenience Plan (available at an additional cost of $199 per year) to avail themselves of many BMW Assist concierge services, from finding the lowest fuel price or the best French restaurant in the area to information on flight arrival gates or times, as well as receive directions, and traffic and weather information. On 2007 and later models, a selected destination and its phone number can be sent directly to the BMW Navigation system (if so equipped) and the customer’s Bluetooth linked mobile phone, after a push of the Concierge menu option. Last year brought the introduction of BMW Search, which allows those vehicles equipped with both the BMW Navigation and BMW Assist system to gain online access to the Google Maps database inside the vehicle to quickly find a desired business with just a key word. The Convenience Plan also includes Critical Calling, a service that can connect the driver to a requested party via a response specialist in case their mobile phone is not in the vehicle or its battery is discharged.


Lastly, the BMW Assist system includes Bluetooth hands-free phone connectivity with phonebook access and speech recognition for dialing by name or number via the steering wheel controls. Use of this feature requires a customer-provided compatible Bluetooth mobile phone. To learn more about BMW Assist, please visit www.bmwassist.com.


Performance with a conscience
BMW strives to produce its motor vehicles and other products with the utmost attention to environmental compatibility and protection. Integrated into the design and development of BMW automobiles are such criteria as resource efficiency and emission control in production; environmentally responsible selection of materials; recyclability during production and within the vehicle; elimination of CFCs and hazardous materials in production; and continuing research into environmentally friendly automotive power sources. Tangible results of these efforts include the recycling of bumper cladding into other vehicle components; water-based paint color coats and powder clear coats; near-future availability of hydrogen-powered models; and various design and engineering elements that help make BMWs easier to dismantle at the end of their service life.


BMW Group In America
BMW of North America, LLC has been present in the United States since 1975. Rolls-Royce Motor Cars NA, LLC began distributing vehicles in 2003. The BMW Group in the United States has grown to include marketing, sales, and financial service organizations for the BMW brand of motor vehicles, including motorcycles, the MINI brand, and the Rolls-Royce brand of Motor Cars; DesignworksUSA, a strategic design consultancy in California; a technology office in Silicon Valley and various other operations throughout the country. BMW Manufacturing Co., LLC in South Carolina is part of BMW Group’s global manufacturing network and is the exclusive manufacturing plant for all X5 Sports Activity Vehicles and X6 Sports Activity Coupes. The BMW Group sales organization is represented in the U.S. through networks of 338 BMW passenger car centers, 335 BMW Sports Activity Vehicle centers, 142 BMW motorcycle retailers, 89 MINI passenger car dealers, and 31 Rolls-Royce Motor Car dealers. BMW (US) Holding Corp., the BMW Group’s sales headquarters for North America, is located in Woodcliff Lake, New Jersey.

Journalist note: Information about BMW and its products in the USA is available to journalists on-line at www.bmwusanews.com.