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Greater focus for the BMW Group’s international motorsport programme: future and customers in the centre.

Greater focus for the BMW Group’s international motorsport programme: future and customers in the centre.

May 22, 2019

The BMW Group establishes its motorsport programme for the future with a clear focus. The foundation is the BMW Group strategy NUMBER ONE > NEXT. With this strategy, the BMW Group is taking account of the transition in the automobile industry. Motorsport remains an integral part of BMW’s DNA and continues the resolute forward-looking orientation in just the same way as the company.