In 2024, BMW of North America sold 371,346 automobiles in the U.S. Though that number represents just two and a half percent of the nearly 16 million cars sold nationwide last year, it also represents a record for BMW in this country.
If a brand is to succeed, it needs loyal customers who’ll stick with the brand for years if not decades, and who’ll keep buying its cars even as their needs and circumstances change.
In the 1990s, when so-called Soccer Moms began abandoning minivans in favor of SUVs, they found themselves missing the third row of seating that made minivans so ideal as family or team transportation.
From the outside, the building that houses the BMW Car Club of America Foundation is fairly undistinguished, as one would expect of a former pharmaceutical warehouse in Spartanburg, South Carolina.
With its corporate headquarters located directly across the street from the site of Munich’s Olympiapark, BMW is a natural partner for the Olympic movement.
If you were following the business news on March 16, 2009, you might have noticed an interesting transaction involving SGL Carbon, the world’s largest supplier of carbon fiber and carbon fiber products, including automotive brakes.
What does “the future” look like?
If you were alive on September 11, 2001, you undoubtedly remember a fall day that dawned crystal-clear in the New York metropolitan area.
No industry wants to be regulated, and it goes without saying that automakers dislike regulation.
How do you define the essence of BMW? Is it what the car is, or what the car makes you feel?
BMW of North America’s customers have always been more performance-minded than their counterparts in other markets, but the cars sold here haven’t always been as performance-oriented as those customers might have liked.
Of all the world’s automotive nameplates, none is more revered than that of Rolls-Royce.