BMW NA 50th Anniversary | 50 Stories for 50 Years Chapter 37 “Project i: Urban Mobility of the Future”
Sep 15, 2025
What does “the future” look like?
Please Note
To the extent that historical press releases reference BMW Manufacturing Co. LLC as the manufacturer of certain X model vehicles, the referenced vehicles are manufactured in South Carolina with a combination of U.S origin and imported parts and components.
LATEST NEWS
BMW NA 50th Anniversary | 50 Stories for 50 Years Chapter 36: “Terrorism hits close to home: BMW of North America responds to 9/11”
Sep 08, 2025
If you were alive on September 11, 2001, you undoubtedly remember a fall day that dawned crystal-clear in the New York metropolitan area.
BMW NA 50th Anniversary | 50 Stories for 50 Years Chapter 35: “BMW goes electric: From the 1602 to the ActiveE”
Sep 02, 2025
No industry wants to be regulated, and it goes without saying that automakers dislike regulation.
BMW NA 50th Anniversary | 50 Stories for 50 Years Chapter 34: “Joy is BMW: BMW Brand Advertising Goes Global”
Aug 26, 2025
How do you define the essence of BMW? Is it what the car is, or what the car makes you feel?
BMW NA 50th Anniversary | 50 Stories for 50 Years Chapter 33: “Just for U.S.: BMW of North America Creates Special Models with Enhanced Enthusiast Appeal”
Aug 19, 2025
BMW of North America’s customers have always been more performance-minded than their counterparts in other markets, but the cars sold here haven’t always been as performance-oriented as those customers might have liked.
BMW NA 50th Anniversary | 50 Stories for 50 Years Chapter 32: “Upper Echelon: BMW Group revives Rolls-Royce Motor Cars for the modern era”
Aug 11, 2025
Of all the world’s automotive nameplates, none is more revered than that of Rolls-Royce.
BMW NA 50th Anniversary | 50 Stories for 50 Years Chapter 31: “Formula-BMW USA: For the Future of Racing”
Aug 04, 2025
To compete successfully at the top levels of motorsport, you need more than well-developed machinery. You also need well-developed drivers.
BMW NA 50th Anniversary | 50 Stories for 50 Years Chapter 30: “The little car that could: MINI conquers the States”
Jul 28, 2025
Small cars have always been a tough sell in the United States, where they’re typically seen as bare-bones transportation for those on a limited budget rather than as a space-saving, fuel-efficient choice for those who simply prefer a smaller, lighter vehicle.
![BMW NA 50th Anniversary | 50 Stories for 50 Years Chapter 29: “The Third Generation BMW M5 [E39] V8 Power for the Executive Express”](https://s3.amazonaws.com/bmwmedia.iconicweb.com/mediasite/teaserImages/TEASER2000_E39_M5_Front_View_Red_LowRes.jpg)
BMW NA 50th Anniversary | 50 Stories for 50 Years Chapter 29: “The Third Generation BMW M5 [E39] V8 Power for the Executive Express”
Jul 25, 2025
Although invented in France, V8 engines have been indelibly associated with American cars—and American tastes—since 1914, when Cadillac introduced its “L-head” V8.
BMW NA 50th Anniversary | 50 Stories for 50 Years Chapter 28: “Sibling Rivalry: BMW NA Battles BMW Motorsport for the 2001 ALMS Title”
Jul 15, 2025
As anyone with a brother or sister knows, the most intense rivalries are always between siblings.
BMW NA 50th Anniversary | 50 Stories for 50 Years Chapter 27: “The Hire: BMW’s Revolutionary Brand Campaign”
Jul 07, 2025
It’s hard to imagine in today’s connected environment, but the internet wasn’t always the go-to medium when a carmaker wanted to reach a new audience.
BMW NA 50th Anniversary | 50 Stories for 50 Years Chapter 26: “Preserving the Past for The Future: Saving The Products That Established BMW Group’s Brand Identities in the USA.”
Jul 02, 2025
The life cycle of an automobile has three distinct phases.