BMW of North America Returns for its Second Season as Official Automotive Partner of New York Fashion Week: The Shows to Celebrate the Road Less Traveled.

Feb 04, 2020

BMW of North America returns as the Official Automotive Partner of New York Fashion Week (NYFW): The Shows for the 2020 season to celebrate the road less traveled, highlighting inspiring voices in fashion and culture who are driving change and pushing boundaries.

BMW Returns to Art Basel in Miami Beach as an Official Partner.

Nov 18, 2019

From December 5 to 8, 2019, the Art Basel show in Miami Beach will present a wide range of artistic creations by emerging and established artists.

BMW Announces Official Automotive Partnership with New York Fashion Week: The Shows

Sep 05, 2019

BMW announced today that it will be the new Official Automotive Partner of New York Fashion Week (NYFW): The Shows for the Spring/Summer 2020 season this September.

BMW 5 Series Sedan Stars in “Tom Clancy’s Jack Ryan”

Aug 27, 2018

It is widely known that BMW cars have always been at home on the big screen. Now, BMW is also making an impressive debut in the world of video streaming.

ECKART 2018 for Innovation goes to Astrid Gutsche and Gastón Acurio

May 24, 2018

The BMW Group and the ECKART Academy honour a Peruvian couple that has revolutionised the culinary world with traditional regional recipes and a sense of environmental and ethical responsibility. Eckart Witzigmann: “Having the courage to challenge haute cuisine with local cooking styles: That is innovation.” 

Heroes of Bavaria: A Collection of BMW’s Most Iconic Race Cars Opens at the LeMay – America’s Car Museum

May 11, 2018

Working with the BMW Car Club of America (BMW CCA) Foundation and the LeMay – America’s Car Museum (ACM), BMW of North America LLC. is helping to launch the “Heroes of Bavaria – 75 Years of BMW Motorsports” exhibit at the museum on the evening of May 12

BMW Group Presents: 200 Women Who Will Change the Way You See the World.

May 08, 2018

The BMW Group is proud to present 200 Women Who Will Change the Way You See the World, a new book and storytelling exhibition celebrating a diverse group of inspirational women.

Exclusive First Look at “200 Women” Photo Exhibition in BMW Lounge at Frieze New York.

Apr 26, 2018

For the seventh consecutive year, the BMW Group is again a partner of the Frieze New York art fair. From May 4-6, 2018, the fair will open its gates on Manhattan’s Randall’s Island in a freshly revised fair layout by Universal Design Studio, with preview days on May 2 and 3.

World Premiere of “FRANCHISE FREEDOM” Has the Ocean Front Night Sky of Miami Beach Abuzz with 300 Flying Drones. Studio Drift in Partnership with BMW Created an Airborne Sculpture Illuminating the Heavens during Art Basel in Miami Beach.

Dec 07, 2017

Last night at South Beach, on the evening of December 6, Studio Drift presented their latest work “FRANCHISE FREEDOM – a flying sculpture by Studio Drift in partnership with BMW” to hundreds of stunned guests. On the occasion of Art Basel Miami Beach, 300 illuminated drones moved across the sky above the ocean mimicking a flock of birds and creating a performative artwork at the interface between technology, science, and art.

Studio Drift Partners with BMW for the World Premiere of their Sculpture “FRANCHISE FREEDOM” Made of 300 Drones Flying as a Flock Above.

Nov 21, 2017

During this year´s Art Basel in Miami Beach the BMW Group will present two major cultural collaborations: The world premiere of “FRANCHISE FREEDOM – a flying sculpture by Studio Drift in partnership with BMW” created by Amsterdam based artists Lonneke Gordijn and Ralph Nauta. 

BMW Art Car Reloaded: Chinese Multimedia Artist Cao Fei Takes the Series into the 21st Century by Going Digital.

May 31, 2017

The future is now: Following the contributions by Jeff Koons and John Baldessari, Cao Fei (b. 1978) is the youngest and first Chinese artist ever to create a BMW Art Car.

The Exclusive North American Premiere of the BMW i8 MemphisStyle at Frieze Art Fair New York.

May 03, 2017

The partnership between the BMW Group and the Frieze New York art fair will enter its sixth consecutive year, when the fair opens its gates on Manhattan’s Randall Island from May 5 - 7, 2017.