BMW Blends Art and Artificial Intelligence to Create “The Ultimate AI Masterpiece.”  

May 05, 2021

BMW debuted today the “The Ultimate AI Masterpiece,” a unique exploration of art and technology that uses artificial intelligence to generate entirely new works. The virtual art installation debuts in conjunction with Frieze New York 2021, as well as the 50th anniversary of BMW Group Cultural Engagement. Content and videos documenting its creation process are available today online via BMW USA’s YouTube and Instagram channels.

BMW of North America Returns to New York Fashion Week as Official Automotive Partner.  

Feb 11, 2021

BMW of North America returns as the Official Automotive Partner of New York Fashion Week: The Shows for the FW ‘21 season. In this latest chapter of their partnership, BMW and IMG will join in support of New York Fashion Week (NYFW) to celebrate fashion, culture, design and economic development...

BMW of North America Celebrates Pride Month with “Driven By Pride” Campaign

Jun 29, 2020

BMW of North America launched a new campaign in celebration of Pride Month and the LGBTQIA+ community, entitled “Driven By Pride.”

BMW of North America Returns for its Second Season as Official Automotive Partner of New York Fashion Week: The Shows to Celebrate the Road Less Traveled.

Feb 04, 2020

BMW of North America returns as the Official Automotive Partner of New York Fashion Week (NYFW): The Shows for the 2020 season to celebrate the road less traveled, highlighting inspiring voices in fashion and culture who are driving change and pushing boundaries.

BMW Returns to Art Basel in Miami Beach as an Official Partner.

Nov 18, 2019

From December 5 to 8, 2019, the Art Basel show in Miami Beach will present a wide range of artistic creations by emerging and established artists.

BMW Announces Official Automotive Partnership with New York Fashion Week: The Shows

Sep 05, 2019

BMW announced today that it will be the new Official Automotive Partner of New York Fashion Week (NYFW): The Shows for the Spring/Summer 2020 season this September.

BMW 5 Series Sedan Stars in “Tom Clancy’s Jack Ryan”

Aug 27, 2018

It is widely known that BMW cars have always been at home on the big screen. Now, BMW is also making an impressive debut in the world of video streaming.

ECKART 2018 for Innovation goes to Astrid Gutsche and Gastón Acurio

May 24, 2018

The BMW Group and the ECKART Academy honour a Peruvian couple that has revolutionised the culinary world with traditional regional recipes and a sense of environmental and ethical responsibility. Eckart Witzigmann: “Having the courage to challenge haute cuisine with local cooking styles: That is innovation.” 

Heroes of Bavaria: A Collection of BMW’s Most Iconic Race Cars Opens at the LeMay – America’s Car Museum

May 11, 2018

Working with the BMW Car Club of America (BMW CCA) Foundation and the LeMay – America’s Car Museum (ACM), BMW of North America LLC. is helping to launch the “Heroes of Bavaria – 75 Years of BMW Motorsports” exhibit at the museum on the evening of May 12

BMW Group Presents: 200 Women Who Will Change the Way You See the World.

May 08, 2018

The BMW Group is proud to present 200 Women Who Will Change the Way You See the World, a new book and storytelling exhibition celebrating a diverse group of inspirational women.

Exclusive First Look at “200 Women” Photo Exhibition in BMW Lounge at Frieze New York.

Apr 26, 2018

For the seventh consecutive year, the BMW Group is again a partner of the Frieze New York art fair. From May 4-6, 2018, the fair will open its gates on Manhattan’s Randall’s Island in a freshly revised fair layout by Universal Design Studio, with preview days on May 2 and 3.

World Premiere of “FRANCHISE FREEDOM” Has the Ocean Front Night Sky of Miami Beach Abuzz with 300 Flying Drones. Studio Drift in Partnership with BMW Created an Airborne Sculpture Illuminating the Heavens during Art Basel in Miami Beach.

Dec 07, 2017

Last night at South Beach, on the evening of December 6, Studio Drift presented their latest work “FRANCHISE FREEDOM – a flying sculpture by Studio Drift in partnership with BMW” to hundreds of stunned guests. On the occasion of Art Basel Miami Beach, 300 illuminated drones moved across the sky above the ocean mimicking a flock of birds and creating a performative artwork at the interface between technology, science, and art.