The BMW i8 takes center stage on the BMW stand at the 2012 North American International Auto Show in Detroit on January 9, 2012.

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The BMW i8 is flanked by four all-new 2012 BMW 3 Series Sedans on the BMW stand at the 2012 North American International Auto Show in Detroit. The BMW 3 Series Sedan made its world debut in Detroit on January 9, 2012.

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BMW of North America President and CEO Ludwig Willisch delivers his opening remarks at the BMW press conference at the North American International Auto Show in Detroit on January 9, 2012. Willisch is pictured standing in front of the BMW i8 and the all-new 2012 BMW 3 Series Sedan which made its world premiere at the show.

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An all-new 2012 BMW 3 Series Sedan makes its entrance during the BMW press conference at the North American International Auto Show in Detroit on January 9, 2012. The newly-redesigned BMW 3 Series Sedan made its world debut at the show.

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BMW Group Member of the Board of Management Dr. Ian Robertson addresses the media during the BMW press conference at the North American International Auto Show in Detroit on January 9, 2012. Robertson is pictured in front of the all-new 2012 BMW 3 Series Sedan which made its world debut at the show.

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BMW Group Member of the Board of Management Dr. Klaus Draeger introduces the new BMW ActiveHybrid 3 at the North American International Auto Show in Detroit on January 9, 2012. The BMW ActiveHybrid 3 made its world debut at the show, becoming the world's first-ever full hybrid among the compact sports sedans of the premium segment.

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BMW Members of the Board of Management Dr. Klaus Draeger and Dr. Ian Robertson are joined by U.S. Olympians (L to R) Apolo Anton Ohno, Janet Evans and Bryan Clay at the unveiling of the all-new BMW 3 Series Sedan at the North American International Auto Show in Detroit on January 9, 2012.

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U.S. Olympian and gold medalist, swimmer Janet Evans, addresses the media at the BMW press conference at the North American International Auto Show in Detroit on January 9, 2012. [(L to R) BMW Member of the Board of Management Dr. Klaus Draeger U.S. Olympians Apolo Anton Ohno, Janet Evans and Bryan Clay and BMW Member of the Board of Management Dr. Ian Robertson].

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The media takes a closer look at the all-new 2012 BMW 3 Series Sedan and BMW ActiveHybrid 3 - both of which made their world debuts at the North American International Auto Show in Detroit on January 9, 2012.

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U.S. Olympian and gold medal winning decathlete Bryan Clay is interviewed by local Detroit ABC affiliate WXYZ-TV following the BMW press conference at the North American International Auto Show in Detroit on January 9, 2012. Clay, along with fellow Olympians Apolo Anton Ohno and Janet Evans joined BMW executives to help unveil the all-new 2012 BMW 3 Series Sedan which made its world debut at the show.

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U.S. Olympians Bryan Clay, left, Janet Evans and Apolo Anton Ohno, right, were on hand to help unveil the all-new 2012 BMW 3 Series Sedan at the North American International Auto Show in Detroit, MI on Monday, January 9, 2012. The BMW 3 Series is the world's best selling premium car.

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