In 1975, Ammirati & Puris proclaimed BMW “The Ultimate Driving Machine,” setting off one of the greatest ad campaigns of all time.
Attractive products, strong order volumes and strict cost discipline have ensured for the BMW Group a start to the year according to plan.
As a global player, the BMW Group operates within the current tensions of world politics.
In a highly dynamic environment, the BMW Group has delivered sales and profitability for the first quarter in line with expectations.
It’s always nice to be first, but being second can be just fine, too—especially when it yields a high-visibility sponsorship of the Olympics.
BMW of North America, LLC announced today that Samantha Tan, the 27-year-old Asian-Canadian driver and co-owner of Samantha Tan (ST) Racing, will continue to support BMW M in 2025 and 2026 as BMW M Motorsport Global Ambassador with appearances at events in North America, Europe, and Asia.
BMW Manufacturing is celebrating a historic milestone this month as the seven millionth BMW rolled off the assembly line in Spartanburg, SC.
BMW Motorrad USA is proud to announce the new, more powerful and more athletic 2026 BMW R 1300 RT.
BMW Motorrad USA is proud to announce the new, sportier and more aggressive 2026 BMW R 1300 RS.
The American automobile market loves high performance, and it also loves low prices.
In South Carolina, history can be divided into two epochs: Before BMW, and After BMW.
BMW Motorrad USA is proud to announce its motorcycle customer race support program for the 2025 racing season.
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