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CULTURE books ready to be raced. Photo credit Barbara Alper. Courtesy BMW Group

Richard Armstrong, Director of the Solomon R. Guggenheim Museum and Foundation (left), Eva-Maria Boerschlein, Thomas Girst, (right) at US launch of BMW CULTURE book. Photo credit Barbara Alper. Courtesy BMW Group.

Guests racing CULTURE at the US launch of the book in Manhattan on November 28, 2011. Photo credit Barbara Alper. Courtesy BMW Group

Stefan Sagmeister (left) and Thomas Girst (right) at the US launch of CULTURE on November 28, 2011. Photo credit Barbara Alper. Courtesy BMW Group

Thomas Girst (right) and Stefan Sagmeister (left) racing the remote-controlled CULTURE books at the US launch on November 28, 2011. Photo credit Barbara Alper. Courtesy BMW Group

Stefan Sagmeister at the 1488 CULTURE book signing of the 1488 CULTURE books for the BMW Group’s cultural communication. (02/2011)

Stefan Sagmeister, graphic designer, winner of two Grammys and creator of the publication CULTURE. Copyright: John Madere. (02/2011)

CULTURE by Stefan Sagmeister. First page of the book. Together, the numerical arrangement of all book covers would make a square measuring 7 x 7 metres depicting a graphically abstracted image of the legendary BMW "four cylinder" building - the company headquarters in Munich built by Karl Schwanzer in 1972 - from a bird's eye view. Copyright: Sagmeister Inc. (02/2011)

Stefan Sagmeister at the 1488 CULTURE book signing of the 1488 CULTURE books for the BMW Group’s cultural communication. (02/2011)

Stefan Sagmeister at the 1488 CULTURE book signing of the 1488 CULTURE books for the BMW Group’s cultural communication. (02/2011)

CULTURE by Stefan Sagmeister. Publication on the international cultural engagement of the BMW Group with an integrated, remote-controlled car. Copyright: Sagmeister Inc. (02/2011)

CULTURE by Stefan Sagmeister. First page of the book. Together, the numerical arrangement of all book covers would make a square measuring 7 x 7 metres depicting a graphically abstracted image of the legendary BMW “four cylinder” building - the company headquarters in Munich built by Karl Schwanzer in 1972 - from a bird’s eye view. Copyright: Sagmeister Inc. (02/2011)

CULTURE by Stefan Sagmeister. First page of the book. Together, the numerical arrangement of all book covers would make a square measuring 7 x 7 metres depicting a graphically abstracted image of the legendary BMW “four cylinder” building - the company headquarters in Munich built by Karl Schwanzer in 1972 - from a bird’s eye view. Copyright: Sagmeister Inc. (02/2011)

CULTURE by Stefan Sagmeister. Publication on the international cultural engagement of the BMW Group with an integrated, remote-controlled car. (02/2011)

Stefan Sagmeister at the 1488 CULTURE book signing of the 1488 CULTURE books for the BMW Group’s cultural communication. (02/2011)

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