Woodcliff Lake, NJ - November 14, 2012…
BMW of North America, the Official Mobility Partner of the United States Olympic Committee, today announced the company is developing a new two-man bobsled for use by Team USA in the Sochi 2014 Olympic Winter Games. In collaboration with USA Bobsled & Skeleton Federation (USBSF), BMW aims to leverage its world-class engineering and design expertise to answer longstanding equipment and innovation needs of the U.S. Bobsled Team.
Working first with USBSF to capture its deep empirical knowledge, BMW then examined the design and performance history of existing two-man sled platforms, one of which has been the default bobsled of Team USA for more than 20 years, to completely re-engineer the two-man bobsled. Similar to vehicle development, BMW EfficientDynamics have been applied to the design of the two-man sled. The company has paired intelligent lightweight materials, optimized aerodynamics and chassis dynamics to leverage the energy output of the two-man team, increasing overall sport performance.
This project was sparked by a request made by USBSF of BMW to assist the team in shoring up a technology gap specific to the innovation of the U.S. two-man sled. While Team USA achieved momentous success at the Vancouver 2010 Olympic Winter Games, winning a gold medal in the four-man bobsled event, the two-man Olympic gold is one that has eluded the U.S. since 1936.
“We're extremely proud of what we've been able to accomplish as a team in the last 10 years, and know that we have the athletic potential to bring home more Olympic gold medals next year,” said Darrin Steele, chief executive officer of USBSF. “By bringing BMW in to provide its expertise, we see an opportunity to close an equipment gap between Team USA and countries that have historically led Olympic two-man bobsled competition.”
More than one year in development, a prototype of the BMW two-man bobsled has already been delivered to USBSF. The technology will be refined in the next year in continuance of a highly iterative development process that involves on-site immersion with USBSF athletes, coaches and engineers by BMW Group DesignworksUSA, BMW Group's international design studio headquartered in California, and on-ice testing by USBSF.
“What's been unique to this process is the level of collaboration by our creative team with the performance staff at USA Bobsled & Skeleton,” said Laurenz Schaffer, President, BMW Group DesignworksUSA. “The level of immersion we've been able to achieve, which included athlete interviews for preferences and improvement areas, ergonomic evaluations and optimization studies in aerodynamics, has helped us to design what we believe will be a truly improved and innovative product.”
This announcement succeeds the completion of BMW's first and second technology transfer projects as part of its partnership with the USOC: a velocity measurement system for long jumpers and a motion tracking system for swimmers. All are part of BMW's larger commitment to advancing the training and performance goals of the athletes of Team USA as part of a sponsorship that extends through the Rio 2016 Olympic Games.
“At BMW, we're no strangers to sport performance characteristics such as agility, speed and aerodynamics,” said Ludwig Willisch, President and Chief Executive Officer, BMW of North America. “To be involved in a project with opportunity for such direct transfer of our core competencies to the advancement of Team USA was a very exciting proposition for us. We can't wait to see this finished sled on the ice.”
To learn more about BMW's partnership with the USOC and its four national governing body partners, USA Bobsled & Skeleton, US Speedskating, USA Swimming and USA Track & Field, visit www.bmwusanews.com
BMW Group In America
BMW of North America, LLC has been present in the United States since 1975. Rolls-Royce Motor Cars NA, LLC began distributing vehicles in 2003. The BMW Group in the United States has grown to include marketing, sales, and financial service organizations for the BMW brand of motor vehicles, including motorcycles, the MINI brand, and the Rolls-Royce brand of Motor Cars; DesignworksUSA, a strategic design consultancy in California; a technology office in Silicon Valley and various other operations throughout the country. BMW Manufacturing Co., LLC in South Carolina is part of BMW Group's global manufacturing network and is the exclusive manufacturing plant for all X5 and X3 Sports Activity Vehicles and X6 Sports Activity Coupes. The BMW Group sales organization is represented in the U.S. through networks of 338 BMW passenger car and BMW Sports Activity Vehicle centers, 139 BMW motorcycle retailers, 115 MINI passenger car dealers, and 32 Rolls-Royce Motor Car dealers. BMW (US) Holding Corp., the BMW Group's sales headquarters for North America, is located in Woodcliff Lake, New Jersey.
Information about BMW Group products is available to consumers via the Internet at: www.bmwgroupna.com
Journalist note: Information about BMW Group and its products in the USA is available to journalists online at www.bmwusanews.com