BMW of North America launched a new campaign in celebration of Pride Month and the LGBTQIA+ community, entitled “Driven By Pride.”
BMW continued its global parternship with Art Basel at the 2019 Miami Beach fair.
On the occasion of Leonardo DiCaprio Foundation’s (LDF) Fourth Annual Saint-Tropez Gala, BMW France had the pleasure to donate a BMW i3, designed by Maurizio Cattelan and Pierpaolo Ferrari of TOILETPAPER, for the yearly fundraising auction.
The future is now: Following the contributions by Jeff Koons and John Baldessari, Cao Fei (b. 1978) is the youngest and first Chinese artist ever to create a BMW Art Car.
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The partnership between the BMW Group and the Frieze New York art fair will enter its sixth consecutive year, when the fair opens its gates on Manhattan’s Randall Island from May 5 - 7, 2017.
The 2017 motor racing season will shift up a gear, when BMW Motorsport, BMW Team RLL and BMW of North America launch their 2017 IMSA WeatherTech SportsCar Championship (IWSC) campaign on 28th/29th January at the classic Daytona International Speedway.
On November 30, the VIP Preview day of this year’s edition of Art Basel in Miami Beach, the BMW Art Car by John Baldessari celebrated its world premiere.
BMW celebrated its 100th anniversary during the 2016 Monterey Car Week with a strong presence at many events including Legends of the Autobahn, The Quail, A Motorsports Gathering and the Pebble Beach Concours D’Elegance.
Munich/Pebble Beach - August 18, 2016...At the Concours d'Elegance in Pebble Beach, the BMW Group is presenting the BMW 2002 Hommage to shine the spotlight back over its successful history with turbocharged engines.
The glittering comeback is now following one of the most spectacular classic-car discoveries of recent times.
Today, the BMW Group presented the first visuals for the next BMW Art Cars during an art talk with Karim Habib, Vice President Design BMW Automobiles, on the occasion of the Art Basel festival in Switzerland.
As a partner of the Frieze New York international art fair for the fifth consecutive year, the BMW Group is pleased once again to present Frieze Sounds – an experiential sound installation program – both in the BMW 7 Series VIP shuttle service and in the BMW 7 Series lounge, new to the fair this year.
