The All-New BMW iX3.

Sep 05, 2025

BMW presents the first series-production Neue Klasse model. 

Steyr goes electric: BMW Group launches series production of electric motors for Neue Klasse

Aug 01, 2025

BMW Group Plant Steyr today began series production of the e-motor for the Neue Klasse. 

Humanity, warmth, precision: BMW HypersonX creates unique soundscape for the Neue Klasse.

Apr 14, 2025

As it pulls back the curtain on a new era in 2025, fuelled by the all­electric Neue Klasse models, BMW is creating a holistic driving and user experience that breaks genuinely new ground.

Four Superbrains for the Neue Klasse: More intelligent, more efficient, more powerful.

Mar 10, 2025

BMW is the first automotive manufacturer to launch a completely newly developed digital nervous system for all drivetrain variants and vehicle segments. 

BMW reveals revolutionary electric drive concept with 800V technology for the Neue Klasse.

Feb 20, 2025

BMW is presenting its next leap forward in the field of electric drive technology – and in the process ushering in a new era of all-electric driving. 

Endurance Test for "Heart of Joy": the BMW Vision Driving Experience 

Feb 16, 2025

Showcasing driving pleasure up to the physical limits is BMW’s mission with its new high-performance test vehicle – the BMW Vision Driving Experience.

BMW Brings a “Little” Las Vegas Magic to CES 2025 for the Debut of the All-New UI/UX to the Neue Klasse.

Dec 17, 2024

Visitors to the next Consumer Electronics Show (CES) in Las Vegas will be in for a “little” surprise when they visit the BMW Pavilion in the Silver Lot to experience the first-ever BMW Panoramic iDrive display- and operating-concept of the Neue Klasse in a “magical” way. 

First look at Neue Klasse as SAV: The BMW Vision Neue Klasse X.

Mar 21, 2024

A new BMW Vision Vehicle provides a first glimpse of the Neue Klasse as an SAV: The BMW Vision Neue Klasse X brings the aesthetics, technology, sustainability, and philosophy of the Neue Klasse to the Sports Activtity Vehicle sector. 

BMW Group Technology Office USA Celebrates 25 Years in Silicon Valley with the North American Debut of the BMW Vision Neue Klasse Concept.

Dec 06, 2023

The BMW Group Technology Office USA is celebrating 25 years in Silicon Valley with an invitation-only event featuring immersive workshops, exclusive technology demonstrations, and exciting mixed reality, multi-sensory driving experiences at Levi's Stadium.

BMW reinvents itself: The BMW Vision Neue Klasse.

Sep 02, 2023

With its lates design concept, the BMW Vision Neue Klasse, BMW is showcasing what the next generation of its vehicles will look like. 

All-new BMW iDrive coming to the Neue Klasse.

Sep 02, 2023

With the new BMW iDrive, BMW is bringing a display and operating concept to the next vehicle generation which enables a completely new intuitive interaction paradigm between the driver and vehicle.