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“Mission Impossible: Ghost Protocol” Star Paula Patton Joins BMW of North America President Ludwig Willisch as the Fully-Electric BMW i3 Concept and Hybrid-Electric BMW i8 Concept is Unveiled at the 2011 Los Angeles Auto Show

The BMW i8 Concept is the Successor to the BMW Vision EfficientDynamics Car Featured in the New Film “Mission Impossible: Ghost Protocol” Starring Tom Cruise and Paula Patton to be Released December 21st.

Woodcliff Lake, NJ - November 16, 2011... As scenes from the latest installment of the Mission Impossible film series played on an 18-foot-tall, 39-foot-wide silk screen, the screen itself was whisked away to unveil the first concept vehicles of the new visionary and sustainable brand, BMW i – the fully electric BMW i3 Concept and the hybrid-electric BMW i8 Concept – from which Paula Patton, star of Mission Impossible: Ghost Protocol and BMW President Ludwig Willisch emerged, officially unveiling the vehicles for the first time in North America at the 2011 Los Angeles Auto Show. The BMW i3 and i8 Concept vehicles represent the first purpose-built electric and electric-hybrid vehicles to be made primarily of carbon fiber when they become available in 2013 and 2014, respectively.

The BMW i8 Concept, which is the successor to the BMW Vision EfficientDynamics car featured in Mission Impossible: Ghost Protocol starring Tom Cruise to be released in December, is a sleek, low-slung, silver and glass sports car with flip-up doors. The BMW i3 Concept, previously known as the “megacity vehicle,” is more compact for congested city driving and features the same color scheme with large glass doors that open “coach” style, i.e. the rear doors opening in the opposite direction from the front.

BMW vehicles are featured throughout Mission Impossible: Ghost Protocol – including the futuristic BMW Vision EfficientDynamics and the BMW 6 Series Convertible, which are driven by Tom Cruise’s character, Ethan Hunt. BMW has launched a global Mission: Impossible-themed marketing campaign dubbed "Mission to Drive" leading up to the film’s premiere.

The all-new BMW M5 also made its debut at the 2011 Los Angeles Auto Show. The BMW M5 combines an exceptionally dynamic high-performance sports car with a luxurious business sedan, offering significantly improved efficiency, supreme long-distance comfort and innovative driver assistance systems and infotainment functions.


BMW Group in America
BMW of North America, LLC has been present in the United States since 1975. Rolls-Royce Motor Cars NA, LLC began distributing vehicles in 2003. The BMW Group in the United States has grown to include marketing, sales, and financial service organizations for the BMW brand of motor vehicles, including motorcycles, the MINI brand, and the Rolls-Royce brand of Motor Cars; DesignworksUSA, a strategic design consultancy in California; a technology office in Silicon Valley and various other operations throughout the country. BMW Manufacturing Co., LLC in South Carolina is part of BMW Group's global manufacturing network and is the exclusive manufacturing plant for all X5 and X3 Sports Activity Vehicles and X6 Sports Activity Coupes. The BMW Group sales organization is represented in the U.S. through networks of 338 BMW passenger car and BMW Sports Activity Vehicle centers, 139 BMW motorcycle retailers, 110 MINI passenger car dealers, and 30 Rolls-Royce Motor Car dealers. BMW (US) Holding Corp., the BMW Group's sales headquarters for North America, is located in Woodcliff Lake, New Jersey.

Information about BMW Group products is available to consumers via the Internet at: www.bmwgroupna.com.



Journalist note: Information about the BMW Group and its products is available to journalists on-line at the BMW Group PressClub at the following address: www.press.bmwna.com. Additional information, images and video may be found at www.bmwusanews.com. Broadcast quality video footage is available via The NewsMarket at www.thenewsmarket.com.