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BMW Group at the North American International Auto Show


Media Alert.
BMW Group at the North American International Auto Show


Monday, January 10th

BMW Press Conference 11:55AM


Location: BMW Stand

The BMW Group invites you to join us for the BMW Press Conference at the North American International Auto Show.

Mr. Ian Robertson, Board Member for Sales and Marketing will review the results of 2010 and present several world premier products for 2011.

World Premiere: The BMW 6 Series Convertible
Words like “breathtaking” and “irresistible” punctuate the history of BMW Convertibles. Now, BMW has opened a new chapter in the tradition of open-top cars. The new BMW 650i Convertible fulfils the wishes of the most discerning automotive enthusiast as The Ultimate Driving Machine® with groundbreaking luxury and crisp good looks. In the premium convertible market, the 650i Convertible presents a convincing case with the most advanced chassis technology and most innovative comfort, infotainment and safety features. A sweeping hood, aft-set passenger compartment, long wheelbase and muscular profile embody the hallmark proportions of a BMW Convertible. The new BMW 650i Convertible combines these features with a classic soft-top roof with flying buttress design. Powerfully contoured surfaces of its lines promise the anticipated BMW driving experience. The luxurious ambience of the interior is highlighted by a driver-oriented cockpit which wraps the front and rear passengers in a feeling of aesthetic security. Nowhere is the high-class functionality of the interior underlined more prominently than in the redesigned freestanding 10.2” Central Display of the standard iDrive control system. The 4.4-liter V-8 engine develops a maximum 400 hp between 5,500 and 6,400 rpm, and makes peak torque of 450 lb-ft between 1,750 and 4,500 rpm. The new 650i Convertible will go on sale in the Spring of 2011 as a 2012 model for the United States. Final pricing, options, and packages will be announced closer to the on-sale date.

World Premiere: The BMW 1 Series Coupe and Convertible Update
Powerful engines, the rear-wheel drive typical of the brand and inspirational agility make the BMW 1 Series Coupe and the BMW 1 Series Convertible stand out from the crowd. These vehicles possess characteristics that are unique in the compact premium vehicles segment. The unmistakable profile of the two models, which represent the entry into the BMW product range in the North American automobile market, is now sharper than ever. Thanks to targeted modifications, the new BMW 1 Series Coupe and the new BMW 1 Series Convertible accentuate the qualities that distinguish the brand even more intensely than ever – in dynamics, efficiency and premium quality. The new styling of the front apron includes, amongst other things, innovative air curtains that counter turbulence in the area of the wheel arches and so reduce the aerodynamic resistance of the vehicle. Further fresh accents have been set through the newly designed headlights and rear lights, high-grade, more refined controls as well as innovations in the selection of exterior paintwork, upholstery and interior trims. The updated 1 Series Coupe and Convertible will go on sale this Spring.

World Premiere: The BMW 1 Series M Coupe
For the first time, the coveted M badge has been granted to the popular BMW 1 Series in the form of the all-new BMW 1 Series M Coupe. The M badge was imparted after a two-year development process through which BMW M engineers and test drivers achieved the exceptional power delivery and the signature, near-perfect driving behavior of a BMW M car. “Eigenwillig,” a German word meaning “self-willed,” “individual,” and “determined to go its own way,” has been the proper word to describe the most unique and memorable M cars of the past three decades. With the original 1988 BMW M3 as its inspiration, the 2011 BMW 1 Series M Coupe combines the raw capabilities of a race car with the agility, versatility, and seating position of a compact BMW Coupe to create a pure Ultimate Driving Machine®. In doing so, the 1 Series M Coupe continues the eigenwillig tradition of BMW M. With its latest two-door model, BMW M is illustrating its ability to build race car performance into a small car, capable of everyday use. The 2011 BMW 1 Series M Coupe will be available in limited quantities and with a limited range of options at Authorized BMW Centers in Spring, 2011. Final pricing, packages, and options will be announced closer to the on-sale date.



MINI Press Conference 3:35PM

Location: MINI Stand
MINI invites you to join us for the MINI Press Conference at the North American International Auto Show.

Mr. Ian Robertson, Board Member for Sales and Marketing will review the results of 2010 and present several new products for 2011.

World Premier: The MINI Paceman Concept
During the show, MINI will reveal a new design study called the MINI Paceman Concept vehicle. With MINI Countryman roots, the MINI Paceman Concept retains the familiar MINI family frontal appearance but adds its own distinctive flavor. The vehicle is a two-door coupe with a horizontal emphasis that accentuatee the width of the car more to underline the powerful appearance of the study. The vehicle has been designed to allow the deployment of the most powerful engine currently available in the MINI range: The MINI John Cooper Works 1.6-liter twin-scroll turbocharged engine, which gives the MINI Paceman Concept the capacity to deliver the outstanding performance its appearance promises.

All assets currently available for this vehicle (hi-res photos, sketches, b-roll and a press release) have been uploaded to a password-protected website, and are embargoed until Saturday, December 18, 2010 at 6:01 p.m. EST. Please ensure that your outlet respects this embargo, as it is the only way we are able to continue providing advanced materials.

Embargoed Website


All media assets for the MINI Paceman concept vehicle are available at:

http://miniusanews.com/paceman/index.html


Username: paceman
Password: d47duwUC

Once the embargo expires on Saturday at 6:01 p.m. EST, all assets will be available under the “MINI Concepts” tab on MINIUSANEWS.com.

BMW Product Workshops
BMW will continue the tradition of offering in-depth product workshops on the second press day. For the NAIAS, two workshops are planned covering the premiere products on the BMW Stand.

Details about each workshop are below. You are welcome to attend one or both of the workshops as your schedule permits. Space is limited so if you are interested, please reserve your slot with Blair Hefty at:

Blair Hefty
Coyne PR
Direct: 973-939-2834
Main: 973-316-1665
Cell: 201-927-5415
bhefty@coynepr.com


Workshop Synopses:

BMW 6 Series Convertible – Design Workshop
Location: Information Counter BMW Stand

Adrian van Hooydonk, Senior Vice President BMW Group Design
Marc Girard, Head of Interior Design BMW Automobiles

Adrian van Hooydonk will lead an interactive discussion on the new 6 Series Convertible and how the BMW design language has evolved with this new model.. Adrian penned the exterior of the previous generation 6 Series and now, as Senior Vice President BMW Group Design, he oversaw the design development of the new generation. Also joining the discussion will be Marc Girards Head of Interior Design BMW Automobiles.

Tuesday, January 11
9:00am – 10:00am

BMW M – Workshop
Location: Information Counter BMW Stand

Kay Segler, President BMW M GmbH

Kay Segler will lead an interactive discussion on his vision of the future of BMW M and present the new 1 Series M Coupe. Discussions will focus on how the 1 Series M Coupe marks a return to the roots of BMW M. With its latest two-door model, BMW M is illustrating its ability to build race car performance into a small nimble car, capable of everyday use.

Tuesday, January 11
11:00am – 12:00pm

BMW and EcoTek Science Workshop
Location: BMW Stand

Keith Young, founder of EcoTek, Detroit, MI

Keith Young will provide an update to BMW's three-year partnership (est. in 2010) with Detroit's own science organization, EcoTek, which provides science programs to local inner-city kids and is sponsored by both Bavarian BMW and Erhard BMW as part of their community outreach initiatives.

Keith will introduce top student scientists who will discuss and show their year-end environmental projects focusing on alternative energy, green science and bio-plastics. Parent testimonials will also be available.

Tuesday, January 11

10:30am - 10:50am

For more information, contact:

Charlene King
BMW of North America, LLC
Business Communications
Office: 201-307-3606
Cell: 847-715-6532
Email: charlene.king@bmwna.com

Monday, January 10 - Tuesday, January 11

BMW Interview Opportunities

Location: BMW Stand at the North American International Auto Show


The following executives and product experts will be available for one-on-one interviews:

• Jim O’Donnell – President and CEO, BMW of North America
• Peter Miles – Executive Vice President Operations, BMW of North America
• Kay Segler – President, BMW M GmbH
• Tom Baloga – Vice President of Engineering (US and Canada), BMW Group
• Laurenz Shaffer - President of BMW Group DesignWorks USA
• Stephan Durach – Director, BMW Group Technology Office Palo Alto
• David Bloom – Senior Engineer, BMW Group Technology Office Palo Alto
• Alanna Tracey-Bahri, 6 Series & 7 Series Product Manager, BMW of North America
• Joe Wierda – X3 & 3 Series Product Manager, BMW of North America

To book interviews, please contact:

Phil Dilanni
Rubenstein Communications, Inc.
Phone: (212) 843-8323
PDilanni@rubenstein.com

MINI Interview Opportunities

Location: MINI Stand at the North American International Auto Show

The following executives and product experts will be available for one-on-one interviews:

• Oliver Friedmann – Head of Product Management MINI
• Jim McDowell – Head of MINI USA
• Tom Salkowsky – Head of Marketing - MINI USA
• Markus Syring – Head of MINI Exterior Design

To book interviews, please contact:

Nathalie Bauters
MINI Communications Manager
Mobile: 201 937 1348
nathalie.bauters@miniusa.com

Yvonne Malmgren

Senior Consultant - USA Operation
Mobile:  586-453-2912
yvonne.malmgren@pfpr.com


Journalist note: Information about BMW Group and its products in the USA is available to journalists on-line at www.bmwgroupusanews.com and www.miniusanews.com.