BMW of North America Announces 2024 Center of Excellence Award Winners, Recognizing the Best BMW Dealerships in the U.S.
- Phil Diianni
- Mariella Kapsaskis
Woodcliff Lake, NJ – March 27, 2024… BMW of North America announced today its annual Center of Excellence (COE) award winners, recognizing 40 BMW dealers across the U.S. for having delivered exceptional results in sales, service, and customer experience. The Center of Excellence awards are the highest honor a BMW center can receive for overall customer satisfaction and operational performance.
“We sincerely thank each of the winning centers for their unwavering dedication to our brand and the values we hold dear. This accolade is a testament to their unparalleled commitment, exceptional service, and extraordinary experience they provide for our customers,” said Sebastian Mackensen, President and CEO, BMW of North America. “Their efforts have played a pivotal role in strengthening the BMW community and enhancing our brand’s reputation for excellence.”
All 349 BMW centers in the U.S. were measured on five different sales and aftersales Key Performance Indicators (KPIs) based on the Balanced Scorecard (BSC) Index. Winners outperformed their peers across these categories throughout 2023.
2024 Center of Excellence Award Recipients (listed in alphabetical order):
BMW Group in the United States.
BMW of North America, LLC was established 50 years ago to support the sales, marketing and distribution of BMW automobiles and motorcycles in the U.S. In 1993 BMW Group Financial Services NA, LLC was founded, and one year later BMW Manufacturing Co., LLC began assembling vehicles in South Carolina. In 2002 and 2003, BMW Group established MINI USA, and Rolls-Royce Motor Cars NA, LLC relaunching two iconic brands and rounding out its product portfolio.
Today, the BMW Group has a nationwide corporate footprint in the U.S. which consists of nearly 30 locations in 12 different states. Beyond the National Sales Company and Financial Services headquarters in Woodcliff Lake, NJ, its manufacturing plant in Spartanburg, South Carolina, and numerous other operational facilities, BMW Group in the U.S. also includes Designworks, a strategic design consultancy in Santa Monica, CA, BMW Group Technology Office USA, a technology research and development center in Silicon Valley, and BMW i Ventures, a venture capital fund, also in Silicon Valley.
BMW Group Plant Spartanburg is the largest single BMW production facility in the world, and the global center of competence for BMW Sports Activity Vehicles including the X3, X4, X5, X6, X7, and XM. The plant assembles more than 1,500 vehicles each day, and up to 450,000 annually. Since 1994, Plant Spartanburg has assembled nearly 7 million BMW vehicles in the U.S.
The BMW Group sales organization in the U.S. is represented through a network of 350 BMW retailers, 147 BMW motorcycle retailers, 104 MINI passenger car dealers, and 38 Rolls-Royce Motor Car dealers. The company’s activities provide and support over 120,000 jobs across the U.S. and contribute more than 43.3 billion to the U.S. economy annually.
Journalist note: Information about BMW Group and its products in the USA is available to journalists on-line at www.bmwusanews.com, www.miniusanews.com and www.press.bmwna.com
“We sincerely thank each of the winning centers for their unwavering dedication to our brand and the values we hold dear. This accolade is a testament to their unparalleled commitment, exceptional service, and extraordinary experience they provide for our customers,” said Sebastian Mackensen, President and CEO, BMW of North America. “Their efforts have played a pivotal role in strengthening the BMW community and enhancing our brand’s reputation for excellence.”
All 349 BMW centers in the U.S. were measured on five different sales and aftersales Key Performance Indicators (KPIs) based on the Balanced Scorecard (BSC) Index. Winners outperformed their peers across these categories throughout 2023.
2024 Center of Excellence Award Recipients (listed in alphabetical order):
| Bert Ogden BMW (McAllen, TX) | BMW of Schererville (Schererville, IN) |
| BMW of Anchorage (Anchorage, AK) | BMW of Sioux Falls (Sioux Falls, SD) |
| BMW of Champaign (Savoy, IL) | BMW of Southpoint (Durham, NC) |
| BMW of Des Moines (Urbandale, IA) | BMW of Warwick (Warwick, RI) |
| BMW of El Paso (El Paso, TX) | BMW of Westbrook (Westbrook, ME) |
| BMW of Fairfax (Fairfax, VA) | BMW of Westchester (White Plains, NY) |
| BMW of Grapevine (Grapevine, TX) | BMW of West Houston (Katy, TX) |
| BMW of Honolulu (Honolulu, HI) | Brian Harris BMW (Baton Rouge, LA) |
| BMW of Idaho Falls (Idaho Falls, ID) | Century BMW (Huntsville, AL) |
| BMW of Little Rock (Little Rock, AR) | Crevier BMW (Santa Ana, CA) |
| BMW of Lubbock (Lubbock, TX) | Flemington BMW (Flemington, NJ) |
| BMW of Minnetonka (Minnetonka, MN) | Galleria BMW (D'Iberville, MS) |
| BMW of Murray (Murray, UT) | Hendrick BMW (Charlotte, NC) |
| BMW of Murrieta (Murrieta, CA) | Orr BMW of Shreveport (Shreveport, LA) |
| BMW of Omaha (Omaha, NE) | Paul Miller BMW (Wayne, NJ) |
| BMW of Peabody (Peabody, MA) | Peterson BMW of Boise (Boise, ID) |
| BMW of the Permian Basin (Midland, TX) | Rallye BMW (Westbury, NY) |
| BMW of Plano (Plano, TX) | Roadshow BMW (Cordova, TN) |
| BMW of Ridgefield (Ridgefield, CT) | Tulley BMW (Nashua, NH) |
| BMW of Rochester (Rochester, NY) | United BMW (Alpharetta, GA) |
BMW Group in the United States.
BMW of North America, LLC was established 50 years ago to support the sales, marketing and distribution of BMW automobiles and motorcycles in the U.S. In 1993 BMW Group Financial Services NA, LLC was founded, and one year later BMW Manufacturing Co., LLC began assembling vehicles in South Carolina. In 2002 and 2003, BMW Group established MINI USA, and Rolls-Royce Motor Cars NA, LLC relaunching two iconic brands and rounding out its product portfolio.
Today, the BMW Group has a nationwide corporate footprint in the U.S. which consists of nearly 30 locations in 12 different states. Beyond the National Sales Company and Financial Services headquarters in Woodcliff Lake, NJ, its manufacturing plant in Spartanburg, South Carolina, and numerous other operational facilities, BMW Group in the U.S. also includes Designworks, a strategic design consultancy in Santa Monica, CA, BMW Group Technology Office USA, a technology research and development center in Silicon Valley, and BMW i Ventures, a venture capital fund, also in Silicon Valley.
BMW Group Plant Spartanburg is the largest single BMW production facility in the world, and the global center of competence for BMW Sports Activity Vehicles including the X3, X4, X5, X6, X7, and XM. The plant assembles more than 1,500 vehicles each day, and up to 450,000 annually. Since 1994, Plant Spartanburg has assembled nearly 7 million BMW vehicles in the U.S.
The BMW Group sales organization in the U.S. is represented through a network of 350 BMW retailers, 147 BMW motorcycle retailers, 104 MINI passenger car dealers, and 38 Rolls-Royce Motor Car dealers. The company’s activities provide and support over 120,000 jobs across the U.S. and contribute more than 43.3 billion to the U.S. economy annually.
Journalist note: Information about BMW Group and its products in the USA is available to journalists on-line at www.bmwusanews.com, www.miniusanews.com and www.press.bmwna.com