BMW ChargeForward Goes All the Way: Smart Charging Program Expands Nationally
- Esther Mansfield
- Mariella Kapsaskis
- All BMW North America EV and PHEV customers in the contiguous 48 states are now eligible to earn cash incentives for optimizing their charging
- Program could enable significant carbon emission reductions from electric vehicle charging
Woodcliff Lake, NJ. - November 14, 2023… Today, BMW of North America announced the national expansion of its smart charging service, ChargeForward, in conjunction with the launch of the first all-electric BMW 5 Series, the BMW i5. With enrollment kicking off today, all BMW battery electric vehicles (BEV) and plug-in hybrid vehicles (PHEV) model years 2018 and up will be eligible to enroll in ChargeForward throughout the lower 48 states. The innovative smart charging feature provides customers with incentives for aligning their vehicle charging with times when renewable energy is highest on the grid.
While ChargeForward is already available in some states across the U.S. through partnerships with various utility providers, it will now be accessible to all electrified vehicle customers by utilizing carbon data specific to the electric grid in each region. This allows BMW drivers to reduce their carbon footprint and support fluctuations in the electric grid, all while earning cash incentives. The program is completely free and digital, utilizing the Connected Drive system to communicate to the vehicle the best times to charge. Drivers can enroll online and do not need to install any hardware to participate.
“The national expansion of BMW ChargeForward is yet another step in our endeavor to provide customers with the best possible charging experience,” said Thomas Ruemenapp, Vice President, Engineering, BMW of North America, LLC. “Empowering our drivers to play an active role in reducing carbon emissions and increasing their renewable energy usage is an innovative way to use vehicle charging to further the environmental benefits of electric vehicles.”
This expansion marks the next phase in the company’s ChargeForward program, which leads the sector in testing groundbreaking ways to use EV’s as a flexible grid resource.
As another example of this effort, earlier this year BMW announced plans for the joint venture ChargeScape together with two additional automakers. This joint venture will support BMW’s ChargeForward program and connect to even more utilities as a single point of contact. This will allow the program to scale-up and integrate with the respective utilities.
BMW ChargeForward Customer Incentives: Here’s How it Works
ChargeForward intelligently sets a schedule that charges the vehicle during optimal times of the day. Charging is aligned to the times with the lowest carbon intensity in a customer’s city or region. Drivers earn incentives when they agree to shift their EV charging to times when renewable energy is plentiful and away from times when electricity is in high demand. The vehicle will complete its charging prior to a set departure time, ensuring that customers can meet all their driving needs for the day ahead.
There are two types of incentives customers can earn:
Our Partners
BMW is partnering with UC Berkeley’s Transportation Sustainability Research Center (TSRC) to evaluate the company’s smart charging programs and quantify the carbon emission reductions, in an effort to track the impact of ChargeForward.
BMW will also use carbon data provided by WattTime, a tech non-profit organization that analyzes the electric grid to determine the carbon emissions caused by electricity use in various locations throughout the U.S.
This expanded national program will co-exist with current ChargeForward utility partners in specific regions: PG&E in Northern/Central California; Duke Energy in Charlotte, North Carolina; DTE in Detroit, Michigan; Xcel Energy in Colorado; and SMUD in Sacramento, California. BMW will continue to expand to new utilities to offer added benefits and incentives to our drivers through our ChargeScape joint venture.
BMW’s commitment to the BEV ecosystem
The national expansion of ChargeForward further demonstrates BMW’s dedication to the BEV transformation. This program is one of several charging infrastructure initiatives the company has recently announced, including its joint venture with six other OEMs to build a high-powered charging network across North America. In addition, BMW recently launched the Plug & Charge feature for its vehicles on the Electrify America network. This will make the individual charging session more convenient for customers by eliminating the need for an app or charger interaction. Simply plug-in and walk away, BMW will do the rest. Finally, to give customers access to more public chargers in North America, BMW will introduce Shell Recharge as additional public charging partner. With this, customers will gain access to more than 100,000 additional chargers, everything fully integrated into the myBMW App and vehicle head-unit.
BMW takes a holistic approach to environmental responsibility that goes beyond the vehicle alone. From design, engineering, supply chain, manufacturing, charging, and recycling, the company is taking steps to help lead the world to a more ecologically balanced future.
BMW Group in the United States.
BMW of North America, LLC was established 50 years ago to support the sales, marketing and distribution of BMW automobiles in the U.S. BMW Motorrad was brought into the fold in 1980. In 1993 BMW Group Financial Services NA, LLC was founded, and one year later BMW Manufacturing Co., LLC began assembling vehicles in South Carolina. In 2002 and 2003, BMW Group established MINI USA, and Rolls-Royce Motor Cars NA, LLC relaunching two iconic brands and rounding out its product portfolio.
Today, the BMW Group has a nationwide corporate footprint in the U.S. which consists of nearly 30 locations in 12 different states. Beyond the National Sales Company and Financial Services headquarters in Woodcliff Lake, NJ, its manufacturing plant in Spartanburg, South Carolina, and numerous other operational facilities, BMW Group in the U.S. also includes Designworks, a strategic design consultancy in Santa Monica, CA, BMW Group Technology Office USA, a technology research and development center in Silicon Valley, and BMW i Ventures, a venture capital fund, also in Silicon Valley.
BMW Group Plant Spartanburg is the largest single BMW production facility in the world, and the global center of competence for BMW Sports Activity Vehicles including the X3, X4, X5, X6, X7, and XM. The plant assembles more than 1,500 vehicles each day, and up to 450,000 annually. Since 1994, Plant Spartanburg has assembled nearly 7 million BMW vehicles in the U.S.
The BMW Group sales organization in the U.S. is represented through a network of 350 BMW retailers, 144 BMW motorcycle retailers, 105 MINI passenger car dealers, and 38 Rolls-Royce Motor Car dealers. The company’s activities provide and support over 120,000 jobs across the U.S. and contribute more than 43.3 billion to the U.S. economy annually.
Journalist note: Information about BMW Group and its products in the USA is available to journalists on-line at www.bmwusanews.com www.miniusanews.com and www.press.bmwna.com
While ChargeForward is already available in some states across the U.S. through partnerships with various utility providers, it will now be accessible to all electrified vehicle customers by utilizing carbon data specific to the electric grid in each region. This allows BMW drivers to reduce their carbon footprint and support fluctuations in the electric grid, all while earning cash incentives. The program is completely free and digital, utilizing the Connected Drive system to communicate to the vehicle the best times to charge. Drivers can enroll online and do not need to install any hardware to participate.
“The national expansion of BMW ChargeForward is yet another step in our endeavor to provide customers with the best possible charging experience,” said Thomas Ruemenapp, Vice President, Engineering, BMW of North America, LLC. “Empowering our drivers to play an active role in reducing carbon emissions and increasing their renewable energy usage is an innovative way to use vehicle charging to further the environmental benefits of electric vehicles.”
This expansion marks the next phase in the company’s ChargeForward program, which leads the sector in testing groundbreaking ways to use EV’s as a flexible grid resource.
As another example of this effort, earlier this year BMW announced plans for the joint venture ChargeScape together with two additional automakers. This joint venture will support BMW’s ChargeForward program and connect to even more utilities as a single point of contact. This will allow the program to scale-up and integrate with the respective utilities.
BMW ChargeForward Customer Incentives: Here’s How it Works
ChargeForward intelligently sets a schedule that charges the vehicle during optimal times of the day. Charging is aligned to the times with the lowest carbon intensity in a customer’s city or region. Drivers earn incentives when they agree to shift their EV charging to times when renewable energy is plentiful and away from times when electricity is in high demand. The vehicle will complete its charging prior to a set departure time, ensuring that customers can meet all their driving needs for the day ahead.
There are two types of incentives customers can earn:
- Cash incentives, by participating in up to 10 smart charging events per month.
- Quarterly Carbon Dividend incentives, that are cash incentives which are paid out based on total customer participation and total carbon reductions.
Our Partners
BMW is partnering with UC Berkeley’s Transportation Sustainability Research Center (TSRC) to evaluate the company’s smart charging programs and quantify the carbon emission reductions, in an effort to track the impact of ChargeForward.
BMW will also use carbon data provided by WattTime, a tech non-profit organization that analyzes the electric grid to determine the carbon emissions caused by electricity use in various locations throughout the U.S.
This expanded national program will co-exist with current ChargeForward utility partners in specific regions: PG&E in Northern/Central California; Duke Energy in Charlotte, North Carolina; DTE in Detroit, Michigan; Xcel Energy in Colorado; and SMUD in Sacramento, California. BMW will continue to expand to new utilities to offer added benefits and incentives to our drivers through our ChargeScape joint venture.
BMW’s commitment to the BEV ecosystem
The national expansion of ChargeForward further demonstrates BMW’s dedication to the BEV transformation. This program is one of several charging infrastructure initiatives the company has recently announced, including its joint venture with six other OEMs to build a high-powered charging network across North America. In addition, BMW recently launched the Plug & Charge feature for its vehicles on the Electrify America network. This will make the individual charging session more convenient for customers by eliminating the need for an app or charger interaction. Simply plug-in and walk away, BMW will do the rest. Finally, to give customers access to more public chargers in North America, BMW will introduce Shell Recharge as additional public charging partner. With this, customers will gain access to more than 100,000 additional chargers, everything fully integrated into the myBMW App and vehicle head-unit.
BMW takes a holistic approach to environmental responsibility that goes beyond the vehicle alone. From design, engineering, supply chain, manufacturing, charging, and recycling, the company is taking steps to help lead the world to a more ecologically balanced future.
BMW Group in the United States.
BMW of North America, LLC was established 50 years ago to support the sales, marketing and distribution of BMW automobiles in the U.S. BMW Motorrad was brought into the fold in 1980. In 1993 BMW Group Financial Services NA, LLC was founded, and one year later BMW Manufacturing Co., LLC began assembling vehicles in South Carolina. In 2002 and 2003, BMW Group established MINI USA, and Rolls-Royce Motor Cars NA, LLC relaunching two iconic brands and rounding out its product portfolio.
Today, the BMW Group has a nationwide corporate footprint in the U.S. which consists of nearly 30 locations in 12 different states. Beyond the National Sales Company and Financial Services headquarters in Woodcliff Lake, NJ, its manufacturing plant in Spartanburg, South Carolina, and numerous other operational facilities, BMW Group in the U.S. also includes Designworks, a strategic design consultancy in Santa Monica, CA, BMW Group Technology Office USA, a technology research and development center in Silicon Valley, and BMW i Ventures, a venture capital fund, also in Silicon Valley.
BMW Group Plant Spartanburg is the largest single BMW production facility in the world, and the global center of competence for BMW Sports Activity Vehicles including the X3, X4, X5, X6, X7, and XM. The plant assembles more than 1,500 vehicles each day, and up to 450,000 annually. Since 1994, Plant Spartanburg has assembled nearly 7 million BMW vehicles in the U.S.
The BMW Group sales organization in the U.S. is represented through a network of 350 BMW retailers, 144 BMW motorcycle retailers, 105 MINI passenger car dealers, and 38 Rolls-Royce Motor Car dealers. The company’s activities provide and support over 120,000 jobs across the U.S. and contribute more than 43.3 billion to the U.S. economy annually.
Journalist note: Information about BMW Group and its products in the USA is available to journalists on-line at www.bmwusanews.com www.miniusanews.com and www.press.bmwna.com