All-new BMW iDrive coming to the Neue Klasse.
- Jay Hanson
- Alexander Schmuck
- The new display and operating system will be available in the Neue Klasse from 2025.
- BMW Panoramic Vision enhancing BMW driver orientation.
- User experience for all passengers.
Woodcliff Lake, NJ – September 2, 2023… With the new BMW iDrive, BMW is bringing a display and operating concept to the next vehicle generation which enables a completely new intuitive interaction paradigm between the driver and vehicle. The next development leap will follow in the Neue Klasse from 2025. The future generation of BMW iDrive will transform the vehicle into a digital experience space. With BMW Panoramic Vision, a new multifunction steering wheel, the new central display and a new BMW 3D head-up display as central display and operating elements, the quintessential BMW user experience is being reinterpreted in all Neue Klasse models.
Logical progression of BMW iDrive with new technologies.
The next technological leap enables a modern, characteristically BMW interior design with a focus on touch and advanced voice interaction.
BMW iDrive in the Neue Klasse is characterised by four central elements.
BMW Panoramic Vision is based on a completely new head-up display technology. It projects information at a height perfectly matched to the driver across the entire width of the windscreen.
BMW Panoramic Vision is complemented by the new BMW 3D Head-Up Display for active driving situations, which displays the required information, such as assisted driving or traffic guidance, with high precision as 3D animations in the driver’s line of sight.
With the new multifunction steering wheel, the display contents of BMW Panoramic Vision and the BMW 3D head-up display can be individually controlled according to the principle eyes on the road, hands on the wheel. Operation is convenient and precise via the steering wheel buttons, and is enhanced by the active haptic feedback and multilayer technology.
BMW iDrive in the Neue Klasse focuses on the new central display with characteristically BMW styling and intuitive touch function. The matrix backlight technology of the new central display ensures a high resolution for the displays, vibrant colours and strong contrast, regardless of the specific light conditions.
The future BMW iDrive will continue to feature the QuickSelect concept introduced in 2023. The system in the Neue Klasse is based on a highly integrated software architecture and uses the next generation of the BMW Operating System. The vehicle’s smart connectivity with the BMW Cloud as well as the customer’s digital ecosystem creates an immersive user experience and brings a new dimension to the human-car interaction. It transforms the vehicles of the Neue Klasse into digital experience spaces.
BMW Group in the United States.
BMW of North America, LLC was established 50 years ago to support the sales, marketing and distribution of BMW automobiles in the U.S. BMW Motorrad was brought into the fold in 1980. In 1993 BMW Group Financial Services NA, LLC was founded, and one year later BMW Manufacturing Co., LLC began assembling vehicles in South Carolina. In 2002 and 2003, BMW Group established MINI USA, and Rolls-Royce Motor Cars NA, LLC relaunching two iconic brands and rounding out its product portfolio.
Today, the BMW Group has a nationwide corporate footprint in the U.S. which consists of nearly 30 locations in 12 different states. Beyond the National Sales Company and Financial Services headquarters in Woodcliff Lake, NJ, its manufacturing plant in Spartanburg, South Carolina, and numerous other operational facilities, BMW Group in the U.S. also includes Designworks, a strategic design consultancy in Santa Monica, CA, BMW Group Technology Office USA, a technology research and development center in Silicon Valley, and BMW i Ventures, a venture capital fund, also in Silicon Valley.
BMW Group Plant Spartanburg is the largest single BMW production facility in the world, and the global center of competence for BMW Sports Activity Vehicles including the X3, X4, X5, X6, X7, and XM. The plant assembles more than 1,500 vehicles each day, and up to 450,000 annually. Since 1994, Plant Spartanburg has assembled nearly 7 million BMW vehicles in the U.S.
The BMW Group sales organization in the U.S. is represented through a network of 350 BMW retailers, 144 BMW motorcycle retailers, 105 MINI passenger car dealers, and 38 Rolls-Royce Motor Car dealers. The company’s activities provide and support over 120,000 jobs across the U.S. and contribute more than 43.3 billion to the U.S. economy annually.
Journalist note: Information about BMW Group and its products in the USA is available to journalists on-line at www.bmwusanews.com www.miniusanews.com and www.press.bmwna.com
Logical progression of BMW iDrive with new technologies.
The next technological leap enables a modern, characteristically BMW interior design with a focus on touch and advanced voice interaction.
BMW iDrive in the Neue Klasse is characterised by four central elements.
BMW Panoramic Vision is based on a completely new head-up display technology. It projects information at a height perfectly matched to the driver across the entire width of the windscreen.
BMW Panoramic Vision is complemented by the new BMW 3D Head-Up Display for active driving situations, which displays the required information, such as assisted driving or traffic guidance, with high precision as 3D animations in the driver’s line of sight.
With the new multifunction steering wheel, the display contents of BMW Panoramic Vision and the BMW 3D head-up display can be individually controlled according to the principle eyes on the road, hands on the wheel. Operation is convenient and precise via the steering wheel buttons, and is enhanced by the active haptic feedback and multilayer technology.
BMW iDrive in the Neue Klasse focuses on the new central display with characteristically BMW styling and intuitive touch function. The matrix backlight technology of the new central display ensures a high resolution for the displays, vibrant colours and strong contrast, regardless of the specific light conditions.
The future BMW iDrive will continue to feature the QuickSelect concept introduced in 2023. The system in the Neue Klasse is based on a highly integrated software architecture and uses the next generation of the BMW Operating System. The vehicle’s smart connectivity with the BMW Cloud as well as the customer’s digital ecosystem creates an immersive user experience and brings a new dimension to the human-car interaction. It transforms the vehicles of the Neue Klasse into digital experience spaces.
BMW Group in the United States.
BMW of North America, LLC was established 50 years ago to support the sales, marketing and distribution of BMW automobiles in the U.S. BMW Motorrad was brought into the fold in 1980. In 1993 BMW Group Financial Services NA, LLC was founded, and one year later BMW Manufacturing Co., LLC began assembling vehicles in South Carolina. In 2002 and 2003, BMW Group established MINI USA, and Rolls-Royce Motor Cars NA, LLC relaunching two iconic brands and rounding out its product portfolio.
Today, the BMW Group has a nationwide corporate footprint in the U.S. which consists of nearly 30 locations in 12 different states. Beyond the National Sales Company and Financial Services headquarters in Woodcliff Lake, NJ, its manufacturing plant in Spartanburg, South Carolina, and numerous other operational facilities, BMW Group in the U.S. also includes Designworks, a strategic design consultancy in Santa Monica, CA, BMW Group Technology Office USA, a technology research and development center in Silicon Valley, and BMW i Ventures, a venture capital fund, also in Silicon Valley.
BMW Group Plant Spartanburg is the largest single BMW production facility in the world, and the global center of competence for BMW Sports Activity Vehicles including the X3, X4, X5, X6, X7, and XM. The plant assembles more than 1,500 vehicles each day, and up to 450,000 annually. Since 1994, Plant Spartanburg has assembled nearly 7 million BMW vehicles in the U.S.
The BMW Group sales organization in the U.S. is represented through a network of 350 BMW retailers, 144 BMW motorcycle retailers, 105 MINI passenger car dealers, and 38 Rolls-Royce Motor Car dealers. The company’s activities provide and support over 120,000 jobs across the U.S. and contribute more than 43.3 billion to the U.S. economy annually.
Journalist note: Information about BMW Group and its products in the USA is available to journalists on-line at www.bmwusanews.com www.miniusanews.com and www.press.bmwna.com