BMW of North America Reports Q2 2023 U.S. Sales Results.
- Phil DiIanni
- Mariella Kapsaskis
- BMW Brand Sales Increase 11.5 % in Q2 2023 vs Q2 2022.
- Fully Electric Vehicles Account for 12.9% of Total BMW Brand Sales in Q2.
- In the First Half of 2023, BMW Sold 17,964 Fully Electric Vehicles, Already Surpassing Full Year 2022 Totals.
- Q2 2023 MINI Sales Increase by 47.8% vs Q2 2022.
Woodcliff Lake, NJ – July 5, 2023… BMW of North America today reported Q2 2023 sales results for the BMW and MINI brands in the U.S.
BMW Brand
In the second quarter of 2023, BMW brand sales in the U.S. totaled 87,948 vehicles, an 11.5% increase from the 78,905 vehicles sold in the second quarter of 2022. Through the first half of the year, BMW brand sales total 170,414 vehicles, an 11.7% increase as compared to the same time period last year.
BMW Electric Vehicle Sales
Sales of BMW’s fully electric models continued to grow as inventory has become more available. In the second quarter of 2023, BMW’s three fully electric models (BMW i4, BMW iX, and BMW i7) accounted for 12.9% of total sales volume. Through the first six months of 2023, BMW sold a total of 17,964 fully electric vehicles, already surpassing the year-end total achieved in 2022.
“The word is out – the ‘Ultimate Driving Machine’ is also the ‘Ultimate Electric Driving Machine’,” said Sebastian Mackensen, President and CEO, BMW of North America. “As the enthusiasm around these great products grows, we continue to gain both momentum with customers and BEV share in the market.”
MINI Brand
MINI brand sales in the U.S. totaled 7,585 vehicles in the second quarter of 2023, an increase of 47.8% vs the 5,131 vehicles sold in the second quarter of 2022.
Table 1: New Vehicle Sales BMW of North America, LLC, Q2 2023.
The sales reported in today’s figures are of BMW passenger cars and light trucks, as well as MINI passenger cars. Consistent with auto industry practice in the U.S., BMW of North America follows the U.S. Auto Industry Sales Release Schedule issued annually by Motor Intelligence for purposes of reporting sales of BMW passenger cars and light trucks and MINI passenger cars. As a result, the sales of BMW passenger cars and light trucks and MINI passenger cars reflected in today’s Q2 2023 report occurred between April 1, 2023, and June 30, 2023.
BMW Group in the United States.
BMW of North America, LLC was established 50 years ago to support the sales, marketing and distribution of BMW automobiles and motorcycles in the U.S. In 1993 BMW Group Financial Services NA, LLC was founded, and one year later BMW Manufacturing Co., LLC began assembling vehicles in South Carolina. In 2002 and 2003, BMW Group established MINI USA, and Rolls-Royce Motor Cars NA, LLC relaunching two iconic brands and rounding out its product portfolio.
Today, the BMW Group has a nationwide corporate footprint in the U.S. which consists of nearly 30 locations in 12 different states. Beyond the National Sales Company and Financial Services headquarters in Woodcliff Lake, NJ, its manufacturing plant in Spartanburg, South Carolina, and numerous other operational facilities, BMW Group in the U.S. also includes Designworks, a strategic design consultancy in Santa Monica, CA, BMW Group Technology Office USA, a technology research and development center in Silicon Valley, and BMW i Ventures, a venture capital fund, also in Silicon Valley.
BMW Group Plant Spartanburg is the largest single BMW production facility in the world, and the global center of competence for BMW Sports Activity Vehicles including the X3, X4, X5, X6, X7, and XM. The plant assembles more than 1,500 vehicles each day, and up to 450,000 annually. Since 1994, Plant Spartanburg has assembled nearly 7 million BMW vehicles in the U.S.
The BMW Group sales organization in the U.S. is represented through a network of 350 BMW retailers, 147 BMW motorcycle retailers, 104 MINI passenger car dealers, and 38 Rolls-Royce Motor Car dealers. The company’s activities provide and support over 120,000 jobs across the U.S. and contribute more than 43.3 billion to the U.S. economy annually.
Journalist note: Information about BMW Group and its products in the USA is available to journalists on-line at www.bmwusanews.com, www.miniusanews.com and www.press.bmwna.com
BMW Brand
In the second quarter of 2023, BMW brand sales in the U.S. totaled 87,948 vehicles, an 11.5% increase from the 78,905 vehicles sold in the second quarter of 2022. Through the first half of the year, BMW brand sales total 170,414 vehicles, an 11.7% increase as compared to the same time period last year.
BMW Electric Vehicle Sales
Sales of BMW’s fully electric models continued to grow as inventory has become more available. In the second quarter of 2023, BMW’s three fully electric models (BMW i4, BMW iX, and BMW i7) accounted for 12.9% of total sales volume. Through the first six months of 2023, BMW sold a total of 17,964 fully electric vehicles, already surpassing the year-end total achieved in 2022.
“The word is out – the ‘Ultimate Driving Machine’ is also the ‘Ultimate Electric Driving Machine’,” said Sebastian Mackensen, President and CEO, BMW of North America. “As the enthusiasm around these great products grows, we continue to gain both momentum with customers and BEV share in the market.”
MINI Brand
MINI brand sales in the U.S. totaled 7,585 vehicles in the second quarter of 2023, an increase of 47.8% vs the 5,131 vehicles sold in the second quarter of 2022.
Table 1: New Vehicle Sales BMW of North America, LLC, Q2 2023.
| |
Q2 2023 |
Q2 2022 | % | YTD 2023 |
YTD 2022 |
% |
| BMW passenger cars | 40,140 | 27,042 | 48.4% | 75,911 | 58,475 | 29.8% |
| BMW light trucks | 47,808 | 51,863 | - 7.8% | 94,503 | 94,144 | 0.4% |
| TOTAL BMW | 87,948 | 78,905 | 11.5% | 170,414 | 152,619 | 11.7% |
| TOTAL MINI | 7,585 | 5,131 | 47.8% | 14,869 | 12,007 | 23.8% |
The sales reported in today’s figures are of BMW passenger cars and light trucks, as well as MINI passenger cars. Consistent with auto industry practice in the U.S., BMW of North America follows the U.S. Auto Industry Sales Release Schedule issued annually by Motor Intelligence for purposes of reporting sales of BMW passenger cars and light trucks and MINI passenger cars. As a result, the sales of BMW passenger cars and light trucks and MINI passenger cars reflected in today’s Q2 2023 report occurred between April 1, 2023, and June 30, 2023.
BMW Group in the United States.
BMW of North America, LLC was established 50 years ago to support the sales, marketing and distribution of BMW automobiles and motorcycles in the U.S. In 1993 BMW Group Financial Services NA, LLC was founded, and one year later BMW Manufacturing Co., LLC began assembling vehicles in South Carolina. In 2002 and 2003, BMW Group established MINI USA, and Rolls-Royce Motor Cars NA, LLC relaunching two iconic brands and rounding out its product portfolio.
Today, the BMW Group has a nationwide corporate footprint in the U.S. which consists of nearly 30 locations in 12 different states. Beyond the National Sales Company and Financial Services headquarters in Woodcliff Lake, NJ, its manufacturing plant in Spartanburg, South Carolina, and numerous other operational facilities, BMW Group in the U.S. also includes Designworks, a strategic design consultancy in Santa Monica, CA, BMW Group Technology Office USA, a technology research and development center in Silicon Valley, and BMW i Ventures, a venture capital fund, also in Silicon Valley.
BMW Group Plant Spartanburg is the largest single BMW production facility in the world, and the global center of competence for BMW Sports Activity Vehicles including the X3, X4, X5, X6, X7, and XM. The plant assembles more than 1,500 vehicles each day, and up to 450,000 annually. Since 1994, Plant Spartanburg has assembled nearly 7 million BMW vehicles in the U.S.
The BMW Group sales organization in the U.S. is represented through a network of 350 BMW retailers, 147 BMW motorcycle retailers, 104 MINI passenger car dealers, and 38 Rolls-Royce Motor Car dealers. The company’s activities provide and support over 120,000 jobs across the U.S. and contribute more than 43.3 billion to the U.S. economy annually.
Journalist note: Information about BMW Group and its products in the USA is available to journalists on-line at www.bmwusanews.com, www.miniusanews.com and www.press.bmwna.com