BMW’s “Ultimate Driving Experience” Returns with Expanded List of U.S. Cities for 2023.
- Luke Parker
- Phil DiIanni
- 2023 program features a full brand immersion experience, including professional instruction on closed courses, local street drives, static vehicle displays and other guided demonstrations.
- Highlight vehicles include a dynamic lineup of electrified vehicles, including the first-ever fully electric BMW iX, the all-electric BMW i4, and the newly updated plug-in hybrid electric BMW 330e.
Woodcliff Lake, NJ – March 23, 2023… BMW continues its Ultimate Driving Experience tour across the U.S. for 2023, welcoming BMW customers and enthusiasts back for an immersive driving experience led by BMW professional driving instructors. This year’s tour includes 26 total stops across the U.S., featuring a variety of different experiences in a wide array of BMW’s latest vehicles. The 2023 Ultimate Driving Experience allows visitors to engage with an increasingly electrified fleet of vehicles, including the all-electric BMW iX and BMW i4, alongside the updated BMW 330e and BMW 530e plug-in hybrid electric sedans.
Visitors will enjoy the following at this year’s Ultimate Driving Experience:
More information on the full experience programming, tour dates and health/safety protocols is available at driving.bmwusa.com.
BMW Group in the United States.
BMW of North America, LLC was established 50 years ago to support the sales, marketing and distribution of BMW automobiles in the U.S. BMW Motorrad was brought into the fold in 1980. In 1993 BMW Group Financial Services NA, LLC was founded, and one year later BMW Manufacturing Co., LLC began assembling vehicles in South Carolina. In 2002 and 2003, BMW Group established MINI USA, and Rolls-Royce Motor Cars NA, LLC relaunching two iconic brands and rounding out its product portfolio.
Today, the BMW Group has a nationwide corporate footprint in the U.S. which consists of nearly 30 locations in 12 different states. Beyond the National Sales Company and Financial Services headquarters in Woodcliff Lake, NJ, its manufacturing plant in Spartanburg, South Carolina, and numerous other operational facilities, BMW Group in the U.S. also includes Designworks, a strategic design consultancy in Santa Monica, CA, BMW Group Technology Office USA, a technology research and development center in Silicon Valley, and BMW i Ventures, a venture capital fund, also in Silicon Valley.
BMW Group Plant Spartanburg is the largest single BMW production facility in the world, and the global center of competence for BMW Sports Activity Vehicles including the X3, X4, X5, X6, X7, and XM. The plant assembles more than 1,500 vehicles each day, and up to 450,000 annually. Since 1994, Plant Spartanburg has assembled nearly 7 million BMW vehicles in the U.S.
The BMW Group sales organization in the U.S. is represented through a network of 350 BMW retailers, 144 BMW motorcycle retailers, 105 MINI passenger car dealers, and 38 Rolls-Royce Motor Car dealers. The company’s activities provide and support over 120,000 jobs across the U.S. and contribute more than 43.3 billion to the U.S. economy annually.
Journalist note: Information about BMW Group and its products in the USA is available to journalists on-line at www.bmwusanews.com www.miniusanews.com and www.press.bmwna.com
Visitors will enjoy the following at this year’s Ultimate Driving Experience:
- Autocross: an exciting driving session with professional instructors that highlights BMW performance driving dynamics, advanced technology, and innovative safety features on a challenging closed course. (Ages 18+)
- Street Drives: visitors can experience a variety of BMW vehicles during test drives on local roads, in addition the all-electric MINI Cooper SE in select tour stops. (Ages 25+)
- iX Experience: Take a deep dive into the new and innovative features of the BMW iX. With 516 horsepower and a 0–60 time of 4.6 seconds, the BMW iX offers an exhilarating driving experience with an EPA estimate of up to 324 miles of all-electric range and the latest in-vehicle technology, including 5G connectivity, a sweeping curved display that unites the 12.3-inch information display with a 14.9-inch central control display, and BMW iDrive 8.
- Display Vehicles: Visitors will be treated to a static display of BMW’s latest and greatest product offerings accompanied by vehicle experts. The lineup includes the all-new fully electric flagship BMW i7 Sedan and the 644-horsepower plug-in hybrid electric BMW XM Sports Activity Vehicle.
More information on the full experience programming, tour dates and health/safety protocols is available at driving.bmwusa.com.
BMW Group in the United States.
BMW of North America, LLC was established 50 years ago to support the sales, marketing and distribution of BMW automobiles in the U.S. BMW Motorrad was brought into the fold in 1980. In 1993 BMW Group Financial Services NA, LLC was founded, and one year later BMW Manufacturing Co., LLC began assembling vehicles in South Carolina. In 2002 and 2003, BMW Group established MINI USA, and Rolls-Royce Motor Cars NA, LLC relaunching two iconic brands and rounding out its product portfolio.
Today, the BMW Group has a nationwide corporate footprint in the U.S. which consists of nearly 30 locations in 12 different states. Beyond the National Sales Company and Financial Services headquarters in Woodcliff Lake, NJ, its manufacturing plant in Spartanburg, South Carolina, and numerous other operational facilities, BMW Group in the U.S. also includes Designworks, a strategic design consultancy in Santa Monica, CA, BMW Group Technology Office USA, a technology research and development center in Silicon Valley, and BMW i Ventures, a venture capital fund, also in Silicon Valley.
BMW Group Plant Spartanburg is the largest single BMW production facility in the world, and the global center of competence for BMW Sports Activity Vehicles including the X3, X4, X5, X6, X7, and XM. The plant assembles more than 1,500 vehicles each day, and up to 450,000 annually. Since 1994, Plant Spartanburg has assembled nearly 7 million BMW vehicles in the U.S.
The BMW Group sales organization in the U.S. is represented through a network of 350 BMW retailers, 144 BMW motorcycle retailers, 105 MINI passenger car dealers, and 38 Rolls-Royce Motor Car dealers. The company’s activities provide and support over 120,000 jobs across the U.S. and contribute more than 43.3 billion to the U.S. economy annually.
Journalist note: Information about BMW Group and its products in the USA is available to journalists on-line at www.bmwusanews.com www.miniusanews.com and www.press.bmwna.com