The BMW Panoramic Vision
- Jay Hanson
- Phil Diianni
- New head-up display across the entire width of the windshield.
- To enter series production in 2025.
- BMW iDrive has been setting the standard for intuitive human-vehicle interface for over 20 years.
Woodcliff Lake, NJ – March 15, 2023…The new BMW head-up display called BMW Panoramic Vision will go into production in 2025 with the first NEUE KLASSE models. Oliver Zipse, Chairman of the Board of Management of BMW AG, confirmed this during his speech at the 2023 Annual Conference.
BMW is currently developing a completely new technological platform for the NEUE KLASSE, whose name refers to the company's pioneering models of the 1960s. This platform will set new standards in digitalization, sustainability, and design for electric vehicles. The new head-up display, projecting across the entire width of the windscreen, creates a unique interaction and information surface for all occupants.
Frank Weber, Member of the Board for Development at BMW AG, describes the main advantages of this revolutionary new head-up display as follows:
“The windscreen becomes a single large display with our new BMW Panoramic Vision, opening up completely new possibilities for the design of our vehicles. The driver decides which information they want to display in their own field of vision, or that all occupants can see the entire content. The revolutionary projection and the significantly more clearly structured cockpit give an impressive new feeling of space and driving. We are taking our proven ‘eyes on the road – hands on the wheel’ commitment to a new level.”
For the first time the innovative projection technology allows visible displays across the entire width of the windscreen for all passengers. BMW Panoramic Vision shows information that is relevant for the driver and passengers with a higher light intensity and contrast onto a dark-coated area at the lower edge of the windscreen. This creates an extremely sharp image that is always visible across the full width of the windscreen. Information relevant to the driving situation is always available in the right place at the right time.
Eyes on the road – hands on the wheel. Driver-centric focus.
The BMW Panoramic Vision represents the consistent BMW driver-centric approach in the new BMW iDrive control system for the NEUE KLASSE. BMW has a long history of developing driver-oriented cockpits that deliver a safe and focused driving experience. On-board computers with digital displays first appeared in the BMW 7 Series in the 1980s. The first BMW iDrive in 2001 reduced the number of switches and buttons like no other control system before, creating a modern, uncluttered interior. The first series production of BMW head-up displays followed shortly afterwards. The success story of BMW developing pioneering innovations continues with the new BMW Panoramic Vision head-up display for the NEUE KLASSE.
BMW Panoramic Vision and BMW iDrive in the NEUE KLASSE.
BMW presented the revolutionary BMW i Vision Dee at the Consumer Electronics Show (CES) in Las Vegas earlier this year. It showed how an extended head-up display can also be used for display control design and an immersive user experience in the future. The study demonstrates the fusion of reality and the virtual world by turning the windshield into a projection surface. This technology will now become reality in series production with the NEUE KLASSE with the introduction of the BMW Panoramic Vision.
At the IAA Mobility 2023 in Munich, BMW will present further steps and new details on the way to the NEUE KLASSE, including new control and information elements.
BMW Group in the United States.
BMW of North America, LLC was established 50 years ago to support the sales, marketing and distribution of BMW automobiles and motorcycles in the U.S. In 1993 BMW Group Financial Services NA, LLC was founded, and one year later BMW Manufacturing Co., LLC began assembling vehicles in South Carolina. In 2002 and 2003, BMW Group established MINI USA, and Rolls-Royce Motor Cars NA, LLC relaunching two iconic brands and rounding out its product portfolio.
Today, the BMW Group has a nationwide corporate footprint in the U.S. which consists of nearly 30 locations in 12 different states. Beyond the National Sales Company and Financial Services headquarters in Woodcliff Lake, NJ, its manufacturing plant in Spartanburg, South Carolina, and numerous other operational facilities, BMW Group in the U.S. also includes Designworks, a strategic design consultancy in Santa Monica, CA, BMW Group Technology Office USA, a technology research and development center in Silicon Valley, and BMW i Ventures, a venture capital fund, also in Silicon Valley.
BMW Group Plant Spartanburg is the largest single BMW production facility in the world, and the global center of competence for BMW Sports Activity Vehicles including the X3, X4, X5, X6, X7, and XM. The plant assembles more than 1,500 vehicles each day, and up to 450,000 annually. Since 1994, Plant Spartanburg has assembled nearly 7 million BMW vehicles in the U.S.
The BMW Group sales organization in the U.S. is represented through a network of 350 BMW retailers, 147 BMW motorcycle retailers, 104 MINI passenger car dealers, and 38 Rolls-Royce Motor Car dealers. The company’s activities provide and support over 120,000 jobs across the U.S. and contribute more than 43.3 billion to the U.S. economy annually.
Journalist note: Information about BMW Group and its products in the USA is available to journalists on-line at www.bmwusanews.com, www.miniusanews.com and www.press.bmwna.com
BMW is currently developing a completely new technological platform for the NEUE KLASSE, whose name refers to the company's pioneering models of the 1960s. This platform will set new standards in digitalization, sustainability, and design for electric vehicles. The new head-up display, projecting across the entire width of the windscreen, creates a unique interaction and information surface for all occupants.
Frank Weber, Member of the Board for Development at BMW AG, describes the main advantages of this revolutionary new head-up display as follows:
“The windscreen becomes a single large display with our new BMW Panoramic Vision, opening up completely new possibilities for the design of our vehicles. The driver decides which information they want to display in their own field of vision, or that all occupants can see the entire content. The revolutionary projection and the significantly more clearly structured cockpit give an impressive new feeling of space and driving. We are taking our proven ‘eyes on the road – hands on the wheel’ commitment to a new level.”
For the first time the innovative projection technology allows visible displays across the entire width of the windscreen for all passengers. BMW Panoramic Vision shows information that is relevant for the driver and passengers with a higher light intensity and contrast onto a dark-coated area at the lower edge of the windscreen. This creates an extremely sharp image that is always visible across the full width of the windscreen. Information relevant to the driving situation is always available in the right place at the right time.
Eyes on the road – hands on the wheel. Driver-centric focus.
The BMW Panoramic Vision represents the consistent BMW driver-centric approach in the new BMW iDrive control system for the NEUE KLASSE. BMW has a long history of developing driver-oriented cockpits that deliver a safe and focused driving experience. On-board computers with digital displays first appeared in the BMW 7 Series in the 1980s. The first BMW iDrive in 2001 reduced the number of switches and buttons like no other control system before, creating a modern, uncluttered interior. The first series production of BMW head-up displays followed shortly afterwards. The success story of BMW developing pioneering innovations continues with the new BMW Panoramic Vision head-up display for the NEUE KLASSE.
BMW Panoramic Vision and BMW iDrive in the NEUE KLASSE.
BMW presented the revolutionary BMW i Vision Dee at the Consumer Electronics Show (CES) in Las Vegas earlier this year. It showed how an extended head-up display can also be used for display control design and an immersive user experience in the future. The study demonstrates the fusion of reality and the virtual world by turning the windshield into a projection surface. This technology will now become reality in series production with the NEUE KLASSE with the introduction of the BMW Panoramic Vision.
At the IAA Mobility 2023 in Munich, BMW will present further steps and new details on the way to the NEUE KLASSE, including new control and information elements.
BMW Group in the United States.
BMW of North America, LLC was established 50 years ago to support the sales, marketing and distribution of BMW automobiles and motorcycles in the U.S. In 1993 BMW Group Financial Services NA, LLC was founded, and one year later BMW Manufacturing Co., LLC began assembling vehicles in South Carolina. In 2002 and 2003, BMW Group established MINI USA, and Rolls-Royce Motor Cars NA, LLC relaunching two iconic brands and rounding out its product portfolio.
Today, the BMW Group has a nationwide corporate footprint in the U.S. which consists of nearly 30 locations in 12 different states. Beyond the National Sales Company and Financial Services headquarters in Woodcliff Lake, NJ, its manufacturing plant in Spartanburg, South Carolina, and numerous other operational facilities, BMW Group in the U.S. also includes Designworks, a strategic design consultancy in Santa Monica, CA, BMW Group Technology Office USA, a technology research and development center in Silicon Valley, and BMW i Ventures, a venture capital fund, also in Silicon Valley.
BMW Group Plant Spartanburg is the largest single BMW production facility in the world, and the global center of competence for BMW Sports Activity Vehicles including the X3, X4, X5, X6, X7, and XM. The plant assembles more than 1,500 vehicles each day, and up to 450,000 annually. Since 1994, Plant Spartanburg has assembled nearly 7 million BMW vehicles in the U.S.
The BMW Group sales organization in the U.S. is represented through a network of 350 BMW retailers, 147 BMW motorcycle retailers, 104 MINI passenger car dealers, and 38 Rolls-Royce Motor Car dealers. The company’s activities provide and support over 120,000 jobs across the U.S. and contribute more than 43.3 billion to the U.S. economy annually.
Journalist note: Information about BMW Group and its products in the USA is available to journalists on-line at www.bmwusanews.com, www.miniusanews.com and www.press.bmwna.com
