BMW iX Named a 2022 Wards 10 Best Interiors and UX Winner
- Jay Hanson
- Alexander Schmuck
- The interior of the BMW iX was praised for its avant-garde design and use of sustainable materials.
- The BMW Curved Display, navigation with augmented reality overlays, and 4D audio also received special mention.
Woodcliff Lake, NJ – June 9, 2022…This week, BMW is very proud to announce the BMW iX has earned a Wards 10 Best Interiors and UX award for 2022.
BMW iX
The first-ever all-electric BMW iX arrived on the market in the first quarter of 2022 and showcased a design unlike anything ever seen before from BMW. The modern, minimalist interior features very few buttons and switches. Instead, the space is dominated by the sweeping BMW Curved Display composed of a 12.3-inch information display and a 14.9-inch control display, brought together behind a single glass surface angled towards the driver.
BMW’s latest iDrive, powered by Operating System 8, utilizes natural speech recognition, an ultra-responsive touch screen, and intuitive, high-resolution graphics to make all of the iX’s advanced infotainment, navigation, and driver assistance systems accessible and usable to the driver and passenger. As a result, the interior remains clean and uncluttered. The frameless design of the BMW Curved Display brings a sense of openness to an already spacious cabin.
But the iX is also a premium luxury vehicle. The technology is presented in an environment highlighted by elegant aesthetics, high-quality materials, and innovative design. Imaginative use of colors, surfaces, and materials, assembled to an exceptionally high standard create an interior design like no other. The seat controls, iDrive rotary control, and the volume control for the audio system may be finished in cut glass. Traditional wood, when fitted, is used sparingly; instead, distinctive matte Gold Bronze trim highlights the dashboard and door panels. Though the overall concept is clearly tech-forward, the use of colors and materials creates a calming atmosphere of warmth, rejuvenation, and comfort.
“We are grateful to the WardsAuto jurors for their recognition of the hard work of our designers and engineers around the world.” said Andreas Meyer, Vice President BMW Product Management Americas. “BMW first introduced the concept of iDrive twenty years ago, and with today’s eighth generation, it is truly the most intuitive interface in the industry. We want to provide our customers a top-level digital experience, one that easily makes their vehicle a natural extension of their existing digital ecosystem. The iX succeeds in doing this while placing them in a comfortable, contemporary interior that allows them to relax and focus on the joy and pleasure of driving.”
Underlying the trailblazing digitalization and avant-garde interior design of the BMW iX is a commitment to sustainability and environmental responsibility. Econyl, produced from recycled fishing nets and other plastic waste, is used for the carpets, floormats, and headliner. The leather covering the seating surfaces is tanned using olive leaf extract rather than harsh chemicals, or customers may choose to cover the seats in cloth that uses natural wool fibers. The backs of the textile materials throughout the interior are made of 85 percent recycled material.
“From its Anthracite headliner to its augmented-reality head-up display, the BMW iX earns a 2022 Wards 10 Best Interiors and UX award for literally wowing us at every turn,” said Bob Gritzinger, Editor-in-Chief at WardsAuto. “In place of the buttoned-down and businesslike interior to which we’ve become accustomed, BMW instead employs avant-garde designs, sustainable materials, smart user interfaces and concert-level immersive sound to create the iX’s award winner.”
BMW Group in the United States.
BMW of North America, LLC was established 50 years ago to support the sales, marketing and distribution of BMW automobiles in the U.S. BMW Motorrad was brought into the fold in 1980. In 1993 BMW Group Financial Services NA, LLC was founded, and one year later BMW Manufacturing Co., LLC began assembling vehicles in South Carolina. In 2002 and 2003, BMW Group established MINI USA, and Rolls-Royce Motor Cars NA, LLC relaunching two iconic brands and rounding out its product portfolio.
Today, the BMW Group has a nationwide corporate footprint in the U.S. which consists of nearly 30 locations in 12 different states. Beyond the National Sales Company and Financial Services headquarters in Woodcliff Lake, NJ, its manufacturing plant in Spartanburg, South Carolina, and numerous other operational facilities, BMW Group in the U.S. also includes Designworks, a strategic design consultancy in Santa Monica, CA, BMW Group Technology Office USA, a technology research and development center in Silicon Valley, and BMW i Ventures, a venture capital fund, also in Silicon Valley.
BMW Group Plant Spartanburg is the largest single BMW production facility in the world, and the global center of competence for BMW Sports Activity Vehicles including the X3, X4, X5, X6, X7, and XM. The plant assembles more than 1,500 vehicles each day, and up to 450,000 annually. Since 1994, Plant Spartanburg has assembled nearly 7 million BMW vehicles in the U.S.
The BMW Group sales organization in the U.S. is represented through a network of 350 BMW retailers, 144 BMW motorcycle retailers, 105 MINI passenger car dealers, and 38 Rolls-Royce Motor Car dealers. The company’s activities provide and support over 120,000 jobs across the U.S. and contribute more than 43.3 billion to the U.S. economy annually.
Journalist note: Information about BMW Group and its products in the USA is available to journalists on-line at www.bmwusanews.com www.miniusanews.com and www.press.bmwna.com
BMW iX
The first-ever all-electric BMW iX arrived on the market in the first quarter of 2022 and showcased a design unlike anything ever seen before from BMW. The modern, minimalist interior features very few buttons and switches. Instead, the space is dominated by the sweeping BMW Curved Display composed of a 12.3-inch information display and a 14.9-inch control display, brought together behind a single glass surface angled towards the driver.
BMW’s latest iDrive, powered by Operating System 8, utilizes natural speech recognition, an ultra-responsive touch screen, and intuitive, high-resolution graphics to make all of the iX’s advanced infotainment, navigation, and driver assistance systems accessible and usable to the driver and passenger. As a result, the interior remains clean and uncluttered. The frameless design of the BMW Curved Display brings a sense of openness to an already spacious cabin.
But the iX is also a premium luxury vehicle. The technology is presented in an environment highlighted by elegant aesthetics, high-quality materials, and innovative design. Imaginative use of colors, surfaces, and materials, assembled to an exceptionally high standard create an interior design like no other. The seat controls, iDrive rotary control, and the volume control for the audio system may be finished in cut glass. Traditional wood, when fitted, is used sparingly; instead, distinctive matte Gold Bronze trim highlights the dashboard and door panels. Though the overall concept is clearly tech-forward, the use of colors and materials creates a calming atmosphere of warmth, rejuvenation, and comfort.
“We are grateful to the WardsAuto jurors for their recognition of the hard work of our designers and engineers around the world.” said Andreas Meyer, Vice President BMW Product Management Americas. “BMW first introduced the concept of iDrive twenty years ago, and with today’s eighth generation, it is truly the most intuitive interface in the industry. We want to provide our customers a top-level digital experience, one that easily makes their vehicle a natural extension of their existing digital ecosystem. The iX succeeds in doing this while placing them in a comfortable, contemporary interior that allows them to relax and focus on the joy and pleasure of driving.”
Underlying the trailblazing digitalization and avant-garde interior design of the BMW iX is a commitment to sustainability and environmental responsibility. Econyl, produced from recycled fishing nets and other plastic waste, is used for the carpets, floormats, and headliner. The leather covering the seating surfaces is tanned using olive leaf extract rather than harsh chemicals, or customers may choose to cover the seats in cloth that uses natural wool fibers. The backs of the textile materials throughout the interior are made of 85 percent recycled material.
“From its Anthracite headliner to its augmented-reality head-up display, the BMW iX earns a 2022 Wards 10 Best Interiors and UX award for literally wowing us at every turn,” said Bob Gritzinger, Editor-in-Chief at WardsAuto. “In place of the buttoned-down and businesslike interior to which we’ve become accustomed, BMW instead employs avant-garde designs, sustainable materials, smart user interfaces and concert-level immersive sound to create the iX’s award winner.”
BMW Group in the United States.
BMW of North America, LLC was established 50 years ago to support the sales, marketing and distribution of BMW automobiles in the U.S. BMW Motorrad was brought into the fold in 1980. In 1993 BMW Group Financial Services NA, LLC was founded, and one year later BMW Manufacturing Co., LLC began assembling vehicles in South Carolina. In 2002 and 2003, BMW Group established MINI USA, and Rolls-Royce Motor Cars NA, LLC relaunching two iconic brands and rounding out its product portfolio.
Today, the BMW Group has a nationwide corporate footprint in the U.S. which consists of nearly 30 locations in 12 different states. Beyond the National Sales Company and Financial Services headquarters in Woodcliff Lake, NJ, its manufacturing plant in Spartanburg, South Carolina, and numerous other operational facilities, BMW Group in the U.S. also includes Designworks, a strategic design consultancy in Santa Monica, CA, BMW Group Technology Office USA, a technology research and development center in Silicon Valley, and BMW i Ventures, a venture capital fund, also in Silicon Valley.
BMW Group Plant Spartanburg is the largest single BMW production facility in the world, and the global center of competence for BMW Sports Activity Vehicles including the X3, X4, X5, X6, X7, and XM. The plant assembles more than 1,500 vehicles each day, and up to 450,000 annually. Since 1994, Plant Spartanburg has assembled nearly 7 million BMW vehicles in the U.S.
The BMW Group sales organization in the U.S. is represented through a network of 350 BMW retailers, 144 BMW motorcycle retailers, 105 MINI passenger car dealers, and 38 Rolls-Royce Motor Car dealers. The company’s activities provide and support over 120,000 jobs across the U.S. and contribute more than 43.3 billion to the U.S. economy annually.
Journalist note: Information about BMW Group and its products in the USA is available to journalists on-line at www.bmwusanews.com www.miniusanews.com and www.press.bmwna.com