New BMW 8 Series World Premiere at The Amelia. BMW Kicks Off 50 Years of M Celebrations. 

  • Global introduction of the new 2023 8 Series and M8 Competition
  • The inaugural celebration of 50 Years of M
  • Very rare appearance of the original 1-of-1 E31 M8 Prototype
  • 50 classic and new BMW M vehicles on display at Cars & Caffeine
  • BMW Group Classic presents a just completed BMW M1 restoration
  • BMW’s legendary 1999 V12 LMR on display in the 70 Years of the 12 Hours of Sebring class

Fernandina Beach, FL – March 2, 2022…BMW will unveil the newly updated BMW 8 Series and kick off a year-long celebration of 50 Years of M at The Amelia.  The Amelia is one of the world’s premiere concours d’elegance events and will take place March 3-6 at The Ritz-Carlton, Amelia Island in Northeastern Florida.
Global introduction of the new 2023 BMW 8 Series and M8 Competition
The Amelia will provide the backdrop for the global unveiling of the new 2023 BMW 8 Series. BMW of North America President and CEO Sebastian Mackensen stated, “The BMW 8 Series represents the pinnacle of luxury performance sports cars from BMW.  Therefore, there could be no more ideal setting than The Amelia, one of the most prestigious motoring events in America, to present these exceptional new models to our customers for the very first time.”
Featuring fresh exterior details, an updated and illuminated twin kidney grill, new colors, and enhanced technology inside, the new 2023 BMW 8 Series continues to thrill and impress with grace and power in equal measure.  The entire BMW 8 Series line including coupe, convertible, and Gran Coupe will be on display at the BMW installation on the show field throughout the weekend.
50 Years of M at the Cars & Caffeine car show
For the first time, a gathering of 50 vehicles spanning the 50-year history of BMW M will be on display to the public on the show field in front of the BMW stand on Saturday during the Cars & Caffeine car show.  The group will include vehicles brought to the show by BMW Car Club of America members from around the country as well as some very special examples from BMW of North America’s classic collection.
“The United States is the largest market for BMW M vehicles in the world,” said Franciscus van Meel, CEO of BMW M GmbH, “and we are constantly amazed and delighted by the passion and devotion these enthusiasts invest in their cars, old and new.  The opportunity to mark 50
years of BMW M in a beautiful location like The Amelia surrounded by so many extraordinary automobiles and the special people that care for them is indeed a privilege.”
The E31 M8 Prototype
The new 2023 BMW M8 Competition Coupe will be present in full force at The Amelia, and it will share the stage with quite an extraordinary ancestor.  Making only its second-ever public appearance in the US will be the mythical 1-of-1 E31 M8 Prototype. 
In the early 1990s, in near total secrecy, BMW engineers created the M8 Prototype based on the original 8 Series coupe (E31).  After its completion, a single press photo was released with very few details on the car. The M8 Prototype then remained under wraps for nearly two decades – hidden out of sight until 2010. 
Official performance testing was never carried out.  However, given that the M8 Prototype is powered by a 6.1-liter S70 V12 engine that produced over 630 horsepower (and revved to nearly 8,000 RPM), and has a curb weight of less than 3,200 lbs. thanks to a hood, trunk lid, and doors made of fiberglass, it likely would have comfortably outperformed many of the recognized supercars of the day.  Featuring unique Motorsport details inside and out, this fabled and fascinating part of the history of BMW M is not to be missed.
The 2023 BMW iX M60
Joining in the tribute to 50 Years of M and making its concours debut will be the 2023 BMW iX M60, the first high-performance Sports Activity Vehicle from BMW M designed for purely electric mobility.  With its M-tuned dual electric motors and M-specific 2-axle air suspension with adaptive damping, the iX M60 can rocket from 0-60 in just 3.6 seconds while providing the legendary M driving experience: power, agility, and precision.
In addition to being an important part of the BMW installation on the show field, the BMW iX M60 will feature in the Taking Charge parade on Sunday during the Concours d’Elegance, in which several electric vehicles will proceed past the reviewing stand. 
BMW Group Classic restored 1980 BMW M1
BMW Group Classic will present a freshly-restored 1980 BMW M1 that was commissioned by a US collector. The BMW M1 was the first complete vehicle conceived by the fledgling BMW M GmbH in the 1970s.  Jochen Neerpasch, head of BMW Motorsport at the time, wanted to take on archrival Porsche in Group 5 sports car racing with a car developed specifically for competition.  Thus, the M1 project was initiated.  Time constraints and a lack of expertise in the construction of a mid-engine two-seat sports car meant the M1 would be brought to life with the help of illustrious partners like Italdesign Giugiaro and Lamborghini.  With a tubular space frame designed by Gianpaolo Dallara and powered by a 3.5-liter inline 6-cylinder engine designed by BMW Motorsport icon Paul Roche, the BMW M1 debuted at the Paris Auto Show in 1978.
Sadly, before the 400 production units required for homologation could be completed, the racing series for which the M1 was intended was discontinued.  The M1 would instead race in the single-make Procar BMW M1 Championship that supported F1 races in 1979 and 1980, and at the 24 Hours of Le Mans in Group B from 1981 to 1986.
The M1 on display at The Amelia was delivered to BMW Group Classic in Munich for a thorough mechanical overhaul as well as several corrective measures.  The workshop at BMW Group Classic carried out a complete engine and suspension rebuild, and a comprehensive underbody and engine bay detailing, returning each part to like-new condition. 
Reconstructive work was done to address rust in the area between the steel door carrier and the fiberglass door skin.  Once this was complete, the M1 was given a fresh coat of paint in the original red by none other than Walter Maurer, the legendary artist responsible for applying the designs of artists Alexander Calder, Frank Stella, and Roy Lichtenstein to the early BMW Art Cars.
The 1999 BMW V12 LMR
BMW’s legendary V12 LMR racing prototype will be on display at The Amelia on Sunday as part of a grouping of cars to celebrate the 70th running of the 12 Hours of Sebring.
Jointly developed with Formula 1 partner WilliamsF1, the BMW V12 LMR was built to challenge the 1999 24 Hours of Le Mans and American Le Mans Series (ALMS). The V12 LMR debuted at the 12 Hours of Sebring in March of 1999.  Driven by Tom Kristensen, JJ Lehto and Jorg Müller, the car won the race overall in the closest finish up to that time, a mere 9.2 seconds separating first and second place.
Carrying inspiration from that victory to Le Mans, the V12 LMR drove to the front of the field and gave BMW its first-ever overall victory at Le Mans in 1999. This was the first racing car since 1987 to win both the Sebring and Le Mans classics in the same year.
Retiring only twice for mechanical fault in eighteen races entered, the V12 LMR is a testament to BMW’s commitment to advanced automotive design and technology. 

BMW Group In America
BMW of North America, LLC has been present in the United States since 1975.  Rolls-Royce Motor Cars NA, LLC began distributing vehicles in 2003.  The BMW Group in the United States has grown to include marketing, sales, and financial service organizations for the BMW brand of motor vehicles, including motorcycles, the MINI brand, and Rolls-Royce Motor Cars; Designworks, a strategic design consultancy based in California;  a technology office in Silicon Valley, and various other operations throughout the country.  BMW Manufacturing Co., LLC in South Carolina is the BMW Group global center of competence for BMW X models and assembles the X3, X4, X5, X6 and X7 Sports Activity Vehicles as well as the BMW XM. The BMW Group sales organization is represented in the U.S. through networks of 350 BMW passenger car and BMW Sports Activity Vehicle centers, 144 BMW motorcycle retailers, 104 MINI passenger car dealers, and 38 Rolls-Royce Motor Car dealers.  BMW (US) Holding Corp., the BMW Group’s sales headquarters for North America, is located in Woodcliff Lake, New Jersey.

Journalist note: Information about BMW Group and its products in the USA is available to journalists on-line at, and

Please Note

To the extent that historical press releases reference BMW Manufacturing Co. LLC as the manufacturer of certain X model vehicles, the referenced vehicles are manufactured in South Carolina with a combination of U.S origin and imported parts and components.