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BMW’s Annual “Ultimate Driving Experience” Experiential Driving Event Returns to an Expanded List of U.S. Cities; New Program Components Are Added to Select Markets 

  • U.S. tour launched in Washington, D.C., making 15 additional stops from coast-to-coast: East Rutherford, NJ; Boston, MA; Philadelphia, PA, Miami, FL; Tampa, FL; Atlanta, GA; Dallas, Texas; San Francisco, CA; Seattle, WA; Portland, OR; Orange County, CA; Los Angeles, CA; Cleveland, OH; Minneapolis, MN; and New York City, NY.
  • Participants will experience some of BMW’s newest models, including the all-new BMW 3 Series and BMW X7 Sports Activity Vehicle.
  • New experiences in five markets include a BMW X7 hill descent obstacle course, and an innovations area showcasing the latest driver assistance systems including Frontal Collision Warning, Backup Assistant and Parking Assistant.
  • Teen Driving School enables young drivers to receive hands-on driving exercises in a BMW X2 Sports Activity Vehicle and classroom education around consequences of distracted driving.


Woodcliff Lake, NJ – April 11, 2019… BMW’s annual Ultimate Driving Experience is back! Building on past success, BMW’s signature experiential driving event returns this year to an expanded, 16-city line-up, with new program components in select cities. The Ultimate Driving Experience invites consumers, from coast-to-coast, to get behind the wheel and experience “The Ultimate Driving Machine” first-hand.

This year, drivers will experience some of BMW’s newest and most exciting vehicles – including the all-new, redesigned BMW 3 series – on an exhilarating closed autocross course and in extended street drives. Additionally, for the first time, consumers in five markets will also have the opportunity to experience the power of the first-ever BMW X7 Sports Activity Vehicle on a hill-descent obstacle course and learn first-hand about some of BMW’s newest Advanced Driver Assistance Systems including: Frontal Collision Warning, Backup Assistant and Parking Assistant.

“There’s no better way to experience the Ultimate Driving Machine than from the driver’s seat, so we’ve tripled the number of cities where we’ll offer the Ultimate Driving Experience this year in order to give more people than ever before that opportunity,” said Trudy Hardy, vice president of marketing, BMW of North America. "We’ve also added several new program elements to showcase the incredible performance behind our latest models, like our first-ever BMW X7, and demonstrate some of our most advanced new driving technologies.”

The 2019 BMW Ultimate Driving Experience launched on April 4 in Washington, D.C. at FedEx Field. In the following five markets, including East Rutherford, NJ this weekend, the tour will feature multiple immersive experiences.




April 13-21

East Rutherford, NJ

MetLife Stadium

May 17-23

Miami, FL

Hard Rock Stadium

July 27 - August 2

San Francisco, CA

Cow Palace

September 14-20

Los Angeles, CA

San Anita Park

November 7-14

New York City, NY

Citi Field

  • Autocross: An exciting, closed-course driving program featuring the BMW 330i Sports Sedan. Registered attendees will be paired with BMW’s professional driving instructors for a dynamic experience that highlights BMW technology and safety features and culminates in a pulse-pounding lap around the track.
  • Street Drives: All registered consumers can participate in a self-guided test drive in a full range of BMW vehicles.
  • Teen Driving School: Young drivers are given an introduction to basic driving theory and skills in this BMW Performance Center-derived program. The fully interactive course features both hands-on driving exercises in a BMW X2 Sports Activity Vehicle, and classroom education focusing on the consequences of distracted driving. Drivers who are 15-20 years old with a valid learner's permit or driver’s license are eligible.
  • Innovations Area: Registered consumers are invited to test the off-road capabilities of the BMW X7 Sports Activity Vehicle and are given an opportunity to interact with some of BMW’s newest Advanced Driver Assistance Systems, including: Frontal Collision Warning, Backup Assistant and Parking Assistant.
  • M Car Control Clinic: Drivers get behind the wheel of a powerful BMW M2 or M4 for an adrenaline-filled day of advanced driving theory and individual instruction from-certified professional instructors from the BMW Performance Centers. Drivers will develop a sharper understanding of BMW’s responsive handling and performance. The M Car Control Clinic is offered for a fee of $750 per person.
In 10 more markets, BMW’s Ultimate Driving Experience will feature the Autocross experience with the all-new, redesigned BMW 3 series, and a Street Drive experience with the BMW X7 Sports Activity Vehicle:




April 26-28

Boston, MA

Xfinity Center

May 7-9

Philadelphia, PA

Citizens Bank Park

May 31 - June 2

Tampa, FL

Derby Lane

June 6-8

Atlanta, GA

Atlanta Motor Speedway

June 28-30

Dallas, TX

Lone Star Park

August 23-25

Seattle, WA

Emerald Downs

August 29-31

Portland, OR

Portland Expo Center

September 4-6

Orange County, CA

OC Fair & Event Center

September 27-29

Cleveland, OH

I-X Center

October 18-20

Minneapolis, MN

Canterbury Park

For more information and to register for The BMW Ultimate Driving Experience please visit: or call 800-558-4BMW (4269). Location and dates subject to change. Follow BMW of North America on Instagram @BMWUSA, Twitter @BMWUSA and Like BMWUSA on Facebook.

BMW Group In America
BMW of North America, LLC has been present in the United States since 1975. Rolls-Royce Motor Cars NA, LLC began distributing vehicles in 2003. The BMW Group in the United States has grown to include marketing, sales, and financial service organizations for the BMW brand of motor vehicles, including motorcycles, the MINI brand, and Rolls-Royce Motor Cars; Designworks, a strategic design consultancy based in California; technology offices in Silicon Valley and Chicago, and various other operations throughout the country. BMW Manufacturing Co., LLC in South Carolina is the BMW Group global center of competence for BMW X models and manufactures the X3, X4, X5, X6 and X7 Sports Activity Vehicles. The BMW Group sales organization is represented in the U.S. through networks of 349 BMW passenger car and BMW Sports Activity Vehicle centers, 143 BMW motorcycle retailers, 117 MINI passenger car dealers, and 38 Rolls-Royce Motor Car dealers. BMW (US) Holding Corp., the BMW Group’s sales headquarters for North America, is located in Woodcliff Lake, New Jersey.

Journalist note: Information about BMW Group and its products in the USA is available to journalists on-line at, and