BMW Reports November 2018 U.S. Sales.

  • BMW brand sales increase for 13th consecutive month.
  • All-new U.S.-built BMW X5 arrives at BMW Centers and the LA Auto Show.
  • BMW electrified vehicles accounted for 7.7 percent of total U.S. sales.

Woodcliff Lake, NJ – December 3, 2018… Sales of BMW brand vehicles increased 1.0 percent in November 2018 for a total of 28,330, compared to 28,049 vehicles sold in November 2017. Year-to-date, the BMW brand is up 1.9 percent on sales of 276,657 vehicles compared to 271,432 sold in the first eleven months of 2017.

“BMW sales growth in the U.S. reached another milestone as November marked our 13th straight month of sales increases in the U.S. with our expanding line of Sports Activity Vehicles once more leading the way,” said Bernhard Kuhnt, President and CEO, BMW of North America. “The all-new BMW X5 delivered an extraordinary result in its first weeks on sale with the X3 and the 5 Series rounding out the month as our top sellers. This week, the all-new BMW X7, which debuted at the LA Auto Show last week, begins production at our manufacturing plant in South Carolina and will reach BMW showrooms in early 2019.”

BMW’s lineup of Sports Activity Vehicles accounted for 56 percent of BMW brand sales in November 2018. This was led by the all-new BMW X5 and BMW X3, which together represented one out of every three BMW vehicles sold in the U.S. in November. For the ninth consecutive month, the BMW X3 was the top-selling BMW model in the U.S. – closely followed by the all-new BMW X5, which recently began arriving at BMW Centers across the U.S. and throughout the world. Last week, one special BMW X5 was driven in a straight line across the U.S., directly from the production line in Spartanburg, South Carolina to its debut on stage at the 2018 Los Angeles Auto Show. (Video included.)

Table 1: New Vehicle Sales BMW of North America, LLC, November 2018
 

Nov

2018

Nov 2017

%

YTD

2018

YTD

2017

%

BMW passenger cars

16,511

18,107

-8.8%

176,037

180,621

-2.5%

BMW light trucks

11,819

9,942

18.9%

100,620

90,811

10.8%

TOTAL BMW

28,330

28,049

1.0%

276,657

271,432

1.9%


BMW Group Electrified Vehicle Sales
BMW brand sales of electric and plug-in hybrid electric vehicles totaled 2,314 in November 2018, a decrease from the 2,725 sold in the same month a year ago. In total, BMW Group (BMW and MINI) electrified vehicles accounted for 7.7 percent of U.S. sales in November 2018
.
BMW Group currently offers five electrified models in the U.S., including the BMW i3, BMW i8 and i8 Roadster, BMW 530e, BMW 740e, and MINI Countryman plug-in-hybrid electric vehicle. Plug-in hybrid versions of the all-new BMW X5 and the all-new BMW 3 Series have been announced and will begin sales in the U.S. at a future date.

MINI Brand Sales
For November, MINI USA reported 3,528 vehicles sold, a decrease of 12.6 percent from the 4,038 sold in the same month a year ago. MINI sales in November were led by the MINI Countryman, with 1,175 units. Year-to-date sales of the MINI Countryman have increased 23.0 percent compared to the first eleven months of 2017. Year to date, MINI brand sales are down 3.8 percent.

BMW Pre-Owned Vehicles
  • BMW Certified Pre-Owned sold 8,509 vehicles, a decrease of 12.4 percent from November 2017.
  • Total BMW Pre-Owned sold 18,267 vehicles, an increase of 0.5 percent from November 2017.

MINI Pre-Owned Vehicles
  • MINI Certified Pre-Owned sold 971 vehicles in November, an increase of 30.5 percent from November 2017.
  • Total MINI Pre-Owned sold 2,198 vehicles in November, an increase of 2.4 percent from November 2017.

Table 2: Pre-Owned Vehicle Sales BMW of North America, LLC, November 2018


 

Nov 2018

Nov 2017

%

YTD

2018

YTD

2017

%

BMW CPO

8,509

9,718

-12.4%

113,437

124,275

-8.7%

BMW Total Pre-Owned

18,267

18,175

0.5%

223,277

217,044

2.9%

 

MINI CPO

971

744

30.5%

12,551

10,076

24.6%

MINI Total Pre-Owned

2,198

2,146

2.4%

29,406

27,750

6.0%




 
BMW Group in the United States.
BMW of North America, LLC was established 50 years ago to support the sales, marketing and distribution of BMW automobiles in the U.S. BMW Motorrad was brought into the fold in 1980. In 1993 BMW Group Financial Services NA, LLC was founded, and one year later BMW Manufacturing Co., LLC began assembling vehicles in South Carolina. In 2002 and 2003, BMW Group established MINI USA, and Rolls-Royce Motor Cars NA, LLC relaunching two iconic brands and rounding out its product portfolio.

Today, the BMW Group has a nationwide corporate footprint in the U.S. which consists of nearly 30 locations in 12 different states. Beyond the National Sales Company and Financial Services headquarters in Woodcliff Lake, NJ, its manufacturing plant in Spartanburg, South Carolina, and numerous other operational facilities, BMW Group in the U.S. also includes Designworks, a strategic design consultancy in Santa Monica, CA, BMW Group Technology Office USA, a technology research and development center in Silicon Valley, and BMW i Ventures, a venture capital fund, also in Silicon Valley.

BMW Group Plant Spartanburg is the largest single BMW production facility in the world, and the global center of competence for BMW Sports Activity Vehicles including the X3, X4, X5, X6, X7, and XM. The plant assembles more than 1,500 vehicles each day, and up to 450,000 annually. Since 1994, Plant Spartanburg has assembled nearly 7 million BMW vehicles in the U.S.

The BMW Group sales organization in the U.S. is represented through a network of 350 BMW retailers, 144 BMW motorcycle retailers, 105 MINI passenger car dealers, and 38 Rolls-Royce Motor Car dealers. The company’s activities provide and support over 120,000 jobs across the U.S. and contribute more than 43.3 billion to the U.S. economy annually.

Journalist note: Information about BMW Group and its products in the USA is available to journalists on-line at www.bmwusanews.com www.miniusanews.com and www.press.bmwna.com

Please Note


To the extent that historical press releases reference BMW Manufacturing Co. LLC as the manufacturer of certain X model vehicles, the referenced vehicles are manufactured in South Carolina with a combination of U.S origin and imported parts and components.