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On Monday, July 29th BMW Unveiled the BMW i3 Production Model to the World at Simultaneous Events in New York City, London and Beijing, with Special Guest Mayor Michael R. Bloomberg

The BMW i3 is the First Purpose-Built Electric Vehicle Made Primarily of Carbon Fiber

Woodcliff Lake, NJ – July 29, 2013…On Monday, July 29th, BMW unveiled the car of future—the BMW i3— at simultaneous events in New York City, London and Beijing. This production model represents the first purpose-built electric vehicle to be made primarily of carbon fiber. The BMW i3 was unveiled in New York City with special guest Mayor Michael R. Bloomberg in attendance.

The three events were simulcast, allowing viewers to experience the events in real-time around the world. Dr. Norbert Reithofer, chief executive officer, BMW, Peter Schwarzenbauer, Member of the Board of Management and Global Head of BMW Group Design Adrian van Hooydonk presented the car. The BMW i3 captured the spectators’ attention as it was unveiled instantaneously through a high-tech mechanism system, illuminated by an LED backdrop. In addition, members of the BMW executive team were on hand to discuss the future of mobility and showcase the benefits of the first purpose-built plug-in electric production vehicle to be made primarily from carbon fiber.

The BMW i3, previously known as the “megacity vehicle,” is compact for congested city driving. Features include:
  • “Coach” style doors allowing for easy entry and exit to rear seats.
  • No transmission tunnel and low console allowing passengers a Slide Through Experience and giving them the ability to exit from either side.
  • Made with sustainable, renewable materials, the dashboard wood trim is crafted from responsibly-forested eucalyptus.
Due to its light weight, carbon fiber technology is expected to fundamentally change the car industry, allowing automakers to create lighter, more efficient and sustainable vehicles with reduced fuel consumption and lower emissions.

In 2025, 8 billion people will live on the planet; 4.5 billion will live in cities. There will be 1.8 billion cars on the roads. In order to address the personal mobility needs of people living within the world’s most densely populated urban city centers, BMW created BMW i – the sustainable new sub-brand whose mission is to develop visionary vehicles and mobility services.

About BMW i
BMW i is about the development of visionary vehicles and mobility services, inspiring design, and a new premium perception strongly guided by sustainability. Under the banner of the young sub-brand, the BMW Group is developing purpose-built vehicle concepts which redefine the understanding of personal mobility. Key elements include groundbreaking technologies, intelligent lightweight design and the innovative use of materials, all with the aim of creating vehicles with extremely low weight, the greatest possible range, generous interior space, poised and authoritative driving characteristics, and exceptional safety.

Sustainability plays a paramount role in the BMW i concept. It is an issue that runs like a thread throughout the value chain – all the way from purchasing, through development and production to sales and marketing. And when it comes to the efficient manufacturing of its vehicles, BMW i goes a step further still.

BMW Group in America

BMW of North America, LLC has been present in the United States since 1975. Rolls-Royce Motor Cars NA, LLC began distributing vehicles in 2003. The BMW Group in the United States has grown to include marketing, sales, and financial service organizations for the BMW brand of motor vehicles, including motorcycles, the MINI brand, and the Rolls-Royce brand of Motor Cars; DesignworksUSA, a strategic design consultancy in California; a technology office in Silicon Valley and various other operations throughout the country. BMW Manufacturing Co., LLC in South Carolina is part of BMW Group’s global manufacturing network and is the exclusive manufacturing plant for all X5 and X3 Sports Activity Vehicles and X6 Sports Activity Coupes. The BMW Group sales organization is represented in the U.S. through networks of 338 BMW passenger car and BMW Sports Activity Vehicle centers, 139 BMW motorcycle retailers, 119 MINI passenger car dealers, and 34 Rolls-Royce Motor Car dealers. BMW (US) Holding Corp., the BMW Group’s sales headquarters for North America, is located in Woodcliff Lake, New Jersey.

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Journalist note: Information about the BMW Group and its products is available to journalists on-line at the BMW Group PressClub at the following address: Additional information, images and video may be found at Broadcast quality video footage is available via The NewsMarket at