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BMW Group U.S. Reports February 2013 Sales

  • BMW brand sales up 0.5 percent
  • MINI brand sales down 13.6 percent
  • BMW Motorcycle sales down 2.7 percent

Woodcliff Lake, NJ – March 1, 2013… The BMW Group in the U.S. (BMW and MINI combined) reported February sales of 25,613 vehicles, a decrease of 2.2 percent from the 26,184 vehicles sold in the same month a year ago.

“The February results showed there’s a strong underlying demand ready to fuel momentum in the coming months,” said Ludwig Willisch, President and CEO, BMW of North America. “We’ll all be glad to leave the harsh February weather behind and welcome Spring and the new models that come with it.”

BMW Brand Sales
Sales of BMW brand vehicles increased 0.5 percent in February for a total of 21,311 compared to 21,204 vehicles sold in February, 2012.

In February, best performing included the 5 Series, up 5.1 percent to 4,248 units; the 6 Series, up 45.6 percent to 770 units; and the X5 Sports Activity Vehicle, up 21.9 percent to 3,931 units.

BMW Pre-Owned Vehicles
In February, sales of BMW used vehicles (including certified pre-owned and pre-owned) increased 1.3 percent to 13,544 vehicles compared to the 13,375 vehicles sold in February, 2012.

MINI Brand Sales
MINI USA reported sales of 4,302 automobiles in February, a decrease of 13.6 percent from the 4,980 sold in the same month a year ago.

MINI Pre-Owned Vehicles
In February, sales of MINI used automobiles (including MINI NEXT certified pre-owned and pre-owned) increased 15.5 percent to 1,583 automobiles from the 1,371 sold in February, 2012.

Table 1: Vehicle Sales BMW of North America, LLC, February 2013

 
February 2013
February 2012
%
YTD Feb. 2013
YTD Feb. 2012
%
BMW brand
 
21,311
21,204
0.5
37,824
37,609
0.6
BMW passenger cars
 
14,731
14,647
0.6
24,775
26,473
 
-6.4
 
BMW light trucks
 
6,580
6,557
 
0.4
 
13,049
11,136
 
17.2
 
MINI brand
 
4,302
4,980
-13.6
7,984
8,314
 
-4.0
 
TOTAL Group
 
25,613
26,184
 
   -2.2
 
45,808
45,923
  
-0.3
 

BMW Motorrad Sales
BMW Motorrad USA reported sales of 842 motorcycles in February, a decrease of 2.7 percent from the total of 865 motorcycles sold in February 2012.

February’s performance included growth from the F 700 GS, up 24.3 percent with sales of 51 units compared to 41 a year ago while the recently introduced F 800 GT and C 650 GT maxi scooter contributed strongly with 38 and 60 units respectively.

Table 2: Motorcycle Sales BMW of North America, LLC, February 2013
 
February 2013
February 2012
%
YTD Feb. 2013
YTD Feb. 2012
%
BMW Motorcycles
842
865
-2.7
1,439
1,409
2.1

BMW Group In America
BMW of North America, LLC has been present in the United States since 1975. Rolls-Royce Motor Cars NA, LLC began distributing vehicles in 2003. The BMW Group in the United States has grown to include marketing, sales, and financial service organizations for the BMW brand of motor vehicles, including motorcycles, the MINI brand, and the Rolls-Royce brand of Motor Cars; DesignworksUSA, a strategic design consultancy in California; a technology office in Silicon Valley and various other operations throughout the country. BMW Manufacturing Co., LLC in South Carolina is part of BMW Group’s global manufacturing network and is the exclusive manufacturing plant for all X5 and X3 Sports Activity Vehicles and X6 Sports Activity Coupes. The BMW Group sales organization is represented in the U.S. through networks of 338 BMW passenger car and BMW Sports Activity Vehicle centers, 139 BMW motorcycle retailers, 115 MINI passenger car dealers, and 34 Rolls-Royce Motor Car dealers. BMW (US) Holding Corp., the BMW Group’s sales headquarters for North America, is located in Woodcliff Lake, New Jersey.

Information about BMW Group products is available to consumers via the Internet at: www.bmwgroupna.com

Journalist note: Information about BMW Group and its products in the USA is available to journalists on-line at www.bmwgroupusanews.com and www.press.bmwna.com.