Search Terms
Date Range


BMW Will Also Make World Debut of the New BMW X1-based Concept, the BMW Concept K2 Powder Ride

A new BMW i Concept vehicle will make its world debut and the BMW i8 Concept Roadster will make its North American auto show debut at the 2012 Los Angeles International Auto Show on Wednesday, November 28th at the BMW Stand at 3:10 p.m. – 3:45 p.m. PST at the Los Angeles Convention Center (1201 South Figueroa Street) in Los Angeles. The new BMW i Concept and BMW i8 Concept Roadster vehicles are the next generation of vehicles from BMW i, BMW’s brand dedicated to sustainability and future mobility. In addition, BMW will unveil the BMW Concept K2 Powder Ride for cold weather sports enthusiasts.

The new BMW i Concept will join BMW i’s growing lineup of visionary concept vehicles which are purpose-built from the ground up as electric and hybrid electric and constructed primarily from lightweight carbon fiber. The first two vehicles under the BMW i brand, the BMW i3 and BMW i8 will come to market in 2013 and 2014, respectively. The BMW i8 Concept Roadster is an open-top two-seater featuring an athletic design and a sleek, low slung, silver and bright blue exterior. The i8 Concept Roadster operates with extremely low fuel consumption (78 mpg) and emissions output. It is capable of accelerating from 0 to 60 mph in 4.9 seconds on the way to an electronically governed top speed of 155 mph.

Just in time for the 2013 winter season BMW, in partnership with winter sports equipment supplier K2, will make the world debut of the BMW Concept K2 Powder Ride. Designed for cold weather sports enthusiasts the vehicle embodies both the surefooted and responsive driving characteristics of the BMW X1 and comes equipped with roof rails, door sill strips, a snowboard bag, all-weather floor mats, roof mounted Harman Kardon sound system, ambient lighting, and 18" alloy wheels.

The automaker will also feature the newly updated 2013 BMW 7 Series which will set new benchmarks in its class for performance, luxury, efficiency and safety. New features include a selection of fuel-saving strategies like stop/start technology, regenerative braking and a driver selectable “eco” driving mode. The new 7 Series also boasts a revised exterior that include new technologies such as such as available LED headlights. The interior is similarly enhanced with a newly redesigned navigation system offering faster rendering and 3D maps, while i Drive gets a revised menu structure and enhanced voice commands.

DATE: Wednesday, November 28, 2012

TIME: Press Conference: 3:10 p.m. – 3:45 p.m. PST; Interviews: All Day

PLACE: The Los Angeles Convention Center, South Hall, 1201 South Figueroa Street

BMW Executives available for interviews includes:
  • Ludwig Willisch, President and CEO, BMW North America
Ludwig Willisch is the President and CEO of BMW of North America and is available to discuss overall company business and strategy.
  • Peter Miles, Executive Vice President of Operations for BMW USA
Peter Miles is the Executive Vice President of Operations for BMW of North America and is available to discuss all facets of BMW business in North America including sales and the company’s new future retail strategy.
  • Adrian van Hooydonk, Director of BMW Group Design
Adrian van Hooydonk is BMW Groups Director of Group Design. Available on a limited basis, he can discuss the details and inspiration behind the new BMW i Concept, BMW i8 Concept Roadster, and other featured vehicles at this year’s Los Angeles International Auto Show.
  • Manuel Sattig, Communications Manager, Project i Strategy for BMW AG
Manuel Sattig is available to discuss the purpose, vision and mission of the BMW i brand, the use of carbon fiber-reinforced plastic in the construction of the vehicles and other technical specifics.
  • Dan Creed, Vice President, Marketing, BMW of North America
Dan Creed is available to discuss BMW’s marketing efforts in North America.
  • Paul Ferraiolo, Manager, Product Planning & Strategy, BMW of North America
Paul Ferraiolo will be available to discuss current and forth coming product portfolios in the U.S.
  • Jacob Harb, Manager of Electric Vehicle Sales and Strategy, BMW of North America
Jacob Harb Will be on hand to discuss BMW’s strategy for electric vehicles in the United States – including the BMW i Concept vehicles and the Active E.
  • Benoit Jacob, Head of Design for BMW i
Benoit Jacob is available to discuss the BMW i brand, its design language including the BMW i8 Concept Roadster. He’s also able to address future mobility challenges.
  • Dirk Rossberg, Head of BMW Group Technology Office USA
Appointed Head of BMW Group Technology in September of 2011, Dr. Dirk Rossberg has been cultivating the latest technology that has become so integral to BMW. Dirk will be available to discuss the latest in automotive technology and how it is being integrated into the BMW fleet.
  • Arturo Pinerio Vice President, Western Region, BMW of North America
Arturo Pinerio is available to any Spanish language outlets and able discuss BMW business in North America and the company's current product portfolio.