Media Alert.

BMW Group During the Week of the New York International Auto Show.

BMW PRESS CONFERENCE

Date & Time: Monday, April 18; 1:00 pm

News:
1. Announcement of another major action in New York City to continue to enhance the company’s mega city mobility
2. US Introduction and pricing announcement of BMW’s first full-electric vehicle – the ActiveE
3. BMW 4-cylinder engines return after more than a decade in the US

Location:
BMW of Manhattan
555 W. 57th Street @ 11th Avenue
New York City

Speakers:

• Peter Miles, Executive Vice President Operations, BMW of North America
• Rich Steinberg, Manager, Electric Vehicle Operations & Strategy, BMW of North America
• Paul Ferraiolo, Manager, Product Planning & Strategy, BMW of North America

Also Available for Interviews:
• Jim O’Donnell, President, BMW NA
• Jeff Falk, President, BMW Manhattan

Two weeks ago, BMW announced it will locate its new BMW i Ventures capital company in lower Manhattan to fund innovative ways of enhancing mega city mobility. The company will now detail plans to significantly renovate two facilities to help sustain mobility in the nation’s premier mega city. This continues the company’s long-standing commitment to automotive commerce in New York City.

The company will also introduce two new vehicles – the new BMW ActiveE full-electric vehicle, specially designed to provide true BMW experience while operating in a metropolitan urban environment and, the first vehicle to feature an all-new advanced technology BMW 4-cylinder engine will be unveiled.

To schedule RSVP, contact:

Phil DiIanni
Rubenstein Communications, Inc.
212-843-9356
pdiianni@rubenstein.com


BMW Introductions at the New York International Auto Show


Dates: Wednesday, April 20 & Thursday, April 21

1. New BMW 6 Series Coupe
2. New BMW ActiveE
3. New ConnectedDrive Features
4. New generation TwinPower Turbo 4-cylinder engine and the first vehicle to carry it


BMW Product and Technology Workshops

Dates: Wednesday, April 20 & Thursday, April 21

Location: BMW Stand at the New York International Auto Show

The four BMW workshops will be presented both press days and will highlight the following:

1. BMW ActiveE – North America Debut

Rich Steinberg, Manager – Electric Vehicle Operations and Strategy
Aaron Singer, Product Manager – Electric Vehicles

This will be an overview of the BMW Group’s electric vehicle strategy and the role that the BMW ActiveE will play in that strategy when it arrives in the US this fall. Rich will discuss how experience gained with the MINI E field trial paid directly into the development of the BMW ActiveE. Aaron will provide in-depth highlights of the ActiveE including the newly developed electric motor and new battery cell technology, which will include liquid heating and cooling.

Wednesday, April 20
    Thursday, April 21
9:00am – 9:30am           8:45am – 9:15am
1:15pm – 1:45pm           1:00pm – 1:30pm

2. North America Debut of the BMW 6 Series Coupe, along with the Convertible

Alanna Tracey-Bahri, Product Manager

This is a detailed look at the all-new, third generation BMW 6 Series Coupe, seen for the first time in the US ahead of its arrival this fall. Alanna will also provide an overview of the new 6 Series Convertible which goes on sale next month.

Wednesday, April 20    Thursday, April 21
9:45am – 10:15am         9:30am – 10:00am
2:00pm – 2:30pm           2:30pm – 3:00pm


3. New TwinPower Turbo 4-Cylinder– North America Debut

Harald Unger, Head of Petrol In-line Engines, BMW AG
Joe Wierda, Product Manager

An in-depth look at the next innovation in BMW’s EfficientDynamics strategy, the TwinPower Turbo 4-cylinder engine will be provided. Technical highlights which enables this all new engine to combine the performance of a normally-aspirated 6 cylinder with the efficiency of a 4-cylinder will be discussed. This new engine is being presented in conjunction with the first BMW model to receive the engine in the US this fall.

Wednesday, April 20    Thursday, April 21
10:30am – 11:00am       10:45am – 11:15am
2:45pm – 3:15pm           1:45pm – 2:15pm


4. BMW ConnectedDrive and BMW Apps– North America Debut

Robert Filipovic, Advanced Strategy and Market Research Manager

Robert Passaro, Senior Project Manager, BMW Technology Office
Rob Filipovic will give an overview of BMW’s ConnectedDrive strategy and how new innovations in in-car connectivity fit into the strategy. Rob Passaro will provide a description and a first-hand demonstration of how BMW Apps provides seamless integration of the Apple iPhone within a BMW. Rob will also give a demonstration of the Apple PlugIn feature for iPhone and iPod touch.

Wednesday, April 20    Thursday, April 21
11:15am – 11:45am       10:45am – 11:15am
3:30pm – 4:00pm           1:45pm – 2:15pm

To schedule attendence, contact:

Blair Hefty
Coyne PR
Direct: 973-939-2834
Main: 973-316-1665
Cell: 201-927-5415
bhefty@coynepr.com


MINI Press Conference

Location:
MINI Stand at the New York International Auto Show

Date & Time: Thursday, April 21; 10:05 am

Please join MINI USA and KISS for a special announcement.



BMW Group Interviews


Location:
BMW and MINI Stands at the New York International Auto Show

Dates:
Wednesday, April 20 & Thursday, April 21

The following executives and product experts will be available for one-on-one interviews:

BMW Group

• Jim O’Donnell, President, BMW of North America

BMW Brand
• Harald Unger, Head of Petrol In-line Engines, BMW AG
• Dan Creed, Vice President, Marketing
• Rich Steinberg, Manager, Electric Vehicle Operations & Strategy
• Paul Ferraiolo, Manager, Product Planning and Strategy
• Robert Passaro, Senior Engineer, BMW Group Technology Office Palo Alto
• Alanna Tracey-Bahri, Product Manager – 5, 6, 7 Series and Sports Activity Vehicles
• Joe Wierda, Product Manager – 3 Series & Z4 Roadster
• Aaron Singer, Product Manager – Electric Vehicles
• Robert Filipovic, Advanced Strategy and Market Research Manager
• Matt Russell, M Brand Manager

MINI Brand

• Jim McDowell, Head of MINI USA
• Tom Salkowsky, Marketing Manager, MINI USA
• Robert Passaro, Senior Engineer, BMW Group Technology Office Palo Alto
• Pat McKenna, Manager, Product Planning and Events
• Vinnie Kung, Product Manager, MINI USA

If you are interested in booking BMW interviews, please contact:

BMW Group

Tom Kowaleski
201-307-3701 (o)
201-962-5426 (m)
tom.kowaleski@bmwna.com

Kenn Sparks
201-307-4467 (o)
864-905-5075 (m)
Kenn.sparks@bmwna.com

BMW Brand Product

Dave Buchko
201-321-6857 (o)
207-307-3709 (m)
Dave.Buchko@bmwna.com

BMW Marketing

Stacy Morris
201-370-5135 (o)
201-594-3360 (m)
Stacy.morris@bmwna.com

BMW Scheduling

Phil DiIanni
Rubenstein Communications, Inc.
212-843-8323
pdiianni@rubenstein.com

MINI Brand

Nathalie Bauters
201-937-1348 (m)
nathalie.bauters@miniusa.com

Yvonne Malmgren
586-453-2912 (m)
yvonne.malmgren@pfpr.com


Journalist note: Information about BMW Group and its products in the USA is available to journalists on-line at www.bmwgroupusanews.com and www.miniusanews.com.

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