World premiere of “FRANCHISE FREEDOM – a flying sculpture by Studio Drift in partnership with BMW” during Art Basel in Miami Beach, December 6, 2017. (F.l.t.r.) Dr Thomas Girst, Head of BMW Group Cultural Engagement; Marc Spiegler, Art Basel Global Director; Hedwig Solis Weinstein, Head of BMW Brand Cooperations, Arts & Design; Trudy Hardy, BMW North America Vice President of Marketing, Studio Drift artists Lonneke Gordijn and Ralph Nauta; and Marc Glimcher, Pace Gallery President. Photo by Ilya S. Savenok, Getty Images for BMW. (12/2017) BMW AG