BMW Media Site Photo Gallery: BMW Celebrates 100th Anniversary During Monterey Car Week  Photo Gallery: BMW Celebrates 100th Anniversary During Monterey Car Week  BMW celebrated its 100th anniversary during the 2016 Monterey Car Week with a strong presence at many events including Legends of the Autobahn, The Quail, A Motorsports Gathering and the Pebble Beach Concours D’Elegance. Anchoring the Rolex Monterey Motorsports Reunion, at Mazda Raceway Laguna Seca,  as featured marque, a record four-day total of 70,525 spectators was treated to one of the most complete BMW displays ever assembled in North America.