Woodcliff Lake, NJ – June 12, 2014…
BMW was a proud, premiere sponsor of the 2014 Crystal + Lucy Awards fundraising dinner in support of Women In Film, Los Angeles and its many educational and philanthropic programs, held on Wednesday, June 11 at the Hyatt Regency Century Plaza in Los Angeles. Hosted by Tracee Ellis Ross, this year’s event honored the exemplary Cate Blanchett, Kerry Washington, Jennifer Lee, Eva Longoria and Rose Byrne. Attendees including Maggie Gyllenhaal, Joey Fisher and Diahann Carroll.
VIP guests arrived in a range of premium BMW vehicles, including the BMW 7 Series, 6 Series, X5 and ALPINA. The revolutionary BMW i8, a plug-in hybrid, high-performance electric vehicle, was also featured on the red carpet alongside attendees. The BMW i8 is part of BMW i, the BMW Group’s forward-looking and sustainable brand dedicated to solving many of the mobility challenges faced by the world’s most densely populated cities.
Women In Film
Women in Film is a non-profit organization dedicated to promoting equal opportunities for women, encouraging creative projects by women, and expanding and enhancing portrayals of women in all forms of global media. Given that women comprise fifty percent of the population, WIF's ultimate goal is to see the same gender parity reflected on and off screen. Founded in 1973, WIF focuses on advocacy and education, provides scholarships, grants and film finishing funds and works to preserve the legacies of all women working in the entertainment community. For more information, visit www.wif.org
BMW Group In America
BMW of North America, LLC has been present in the United States since 1975. Rolls-Royce Motor Cars NA, LLC began distributing vehicles in 2003. The BMW Group in the United States has grown to include marketing, sales, and financial service organizations for the BMW brand of motor vehicles, including motorcycles, the MINI brand, and the Rolls-Royce brand of Motor Cars; DesignworksUSA, a strategic design consultancy in California; a technology office in Silicon Valley and various other operations throughout the country. BMW Manufacturing Co., LLC in South Carolina is part of BMW Group’s global manufacturing network and is the exclusive manufacturing plant for all X5 and X3 Sports Activity Vehicles and X6 and X4 Sports Activity Coupes. The BMW Group sales organization is represented in the U.S. through networks of 339 BMW passenger car and BMW Sports Activity Vehicle centers, 139 BMW motorcycle retailers, 120 MINI passenger car dealers, and 35 Rolls-Royce Motor Car dealers. BMW (US) Holding Corp., the BMW Group’s sales headquarters for North America, is located in Woodcliff Lake, New Jersey.
Information about BMW Group and its products in the USA is available to journalists online at www.bmwusanews.com