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World premiere of “FRANCHISE FREEDOM” has the ocean front night sky of Miami Beach abuzz with 300 flying drones. Studio Drift in partnership with BMW created an airborne sculpture illuminating the heavens during Art Basel in Miami Beach.
Dec 07, 2017

World premiere of “FRANCHISE FREEDOM” has the ocean front night sky of Miami Beach abuzz with 300 flying drones. Studio Drift in partnership with BMW created an airborne sculpture illuminating the heavens during Art Basel in Miami Beach.

Last night at South Beach, on the evening of December 6, Studio Drift presented their latest work “FRANCHISE FREEDOM – a flying sculpture by Studio Drift in partnership with BMW” to hundreds of stunned guests. On the occasion of Art Basel Miami Beach, 300 illuminated drones moved across the sky above the ocean mimicking a flock of birds and creating a performative artwork at the interface between technology, science, and art.

BMW of North America Partners with the National Park Foundation, National Park Service and Department of Energy To Install Up To 100 Electric Vehicle Charging Stations in and Around America’s National Parks.
Apr 19, 2017

BMW of North America Partners with the National Park Foundation, National Park Service and Department of Energy To Install Up To 100 Electric Vehicle Charging Stations in and Around America’s National Parks.

Calling on the spirit of innovation and entrepreneurship of Thomas Edison, the first of up to 100 electric vehicle charging stations in national parks and nearby communities across the country was switched on today during a press conference at Thomas Edison National Historical Park, site of Edison’s West Orange, N.J., laboratory and home.

BMW to Showcase iPerformance Family of Plug-In Hybrid Electric Vehicles at the 2016 Los Angeles Auto Show’s Automobility LA.
Oct 24, 2016

BMW to Showcase iPerformance Family of Plug-In Hybrid Electric Vehicles at the 2016 Los Angeles Auto Show’s Automobility LA.

BMW will showcase its iPerformance family of plug-in hybrid electric vehicles at the 2016 Los Angeles Auto Show, taking place at the Los Angeles Convention Center (located at 1201 South Figueroa Street). English-, German- and Spanish-speaking BMW representatives will be available for interviews on Wednesday, November 16 and Thursday, November 17 at the BMW Stand.