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BMW teams up with Paramount Pictures’ new theatrical film, “Mission: Impossible – Fallout,” with the BMW M5 appearing alongside Tom Cruise as Ethan Hunt in the action-packed film with spectacular car chases and stunts.

BMW teams up with Paramount Pictures’ new theatrical film, “Mission: Impossible – Fallout,” with the BMW M5 appearing alongside Tom Cruise as Ethan Hunt in the action-packed film with spectacular car chases and stunts.

Jun 07, 2018

The BMW Group announces its role as the exclusive worldwide automotive partner of the next installment of Paramount Pictures’ and Skydance Media’s legendary action film franchise, “Mission: Impossible – Fallout,” opening in cinemas around the world from 27 July.

World premiere of “FRANCHISE FREEDOM” has the ocean front night sky of Miami Beach abuzz with 300 flying drones. Studio Drift in partnership with BMW created an airborne sculpture illuminating the heavens during Art Basel in Miami Beach.

World premiere of “FRANCHISE FREEDOM” has the ocean front night sky of Miami Beach abuzz with 300 flying drones. Studio Drift in partnership with BMW created an airborne sculpture illuminating the heavens during Art Basel in Miami Beach.

Dec 07, 2017

Last night at South Beach, on the evening of December 6, Studio Drift presented their latest work “FRANCHISE FREEDOM – a flying sculpture by Studio Drift in partnership with BMW” to hundreds of stunned guests. On the occasion of Art Basel Miami Beach, 300 illuminated drones moved across the sky above the ocean mimicking a flock of birds and creating a performative artwork at the interface between technology, science, and art.