Jun 07, 2018

BMW teams up with Paramount Pictures’ new theatrical film, “Mission: Impossible – Fallout,” with the BMW M5 appearing alongside Tom Cruise as Ethan Hunt in the action-packed film with spectacular car chases and stunts.

The BMW Group announces its role as the exclusive worldwide automotive partner of the next installment of Paramount Pictures’ and Skydance Media’s legendary action film franchise, “Mission: Impossible – Fallout,” opening in cinemas around the world from 27 July.

Jun 05, 2018

ECKART 2018 for “Art of Cookery” goes to Christopher Kostow

The jury of the international Eckart Witzigmann Award (ECKART) has made its final selection for this year’s award ceremony: The ECKART 2018 for “Art of Cookery” goes to Christopher Kostow.

May 24, 2018

ECKART 2018 for Innovation goes to Astrid Gutsche and Gastón Acurio

The BMW Group and the ECKART Academy honour a Peruvian couple that has revolutionised the culinary world with traditional regional recipes and a sense of environmental and ethical responsibility. Eckart Witzigmann: “Having the courage to challenge haute cuisine with local cooking styles: That is innovation.” 

May 11, 2018

Heroes of Bavaria: A Collection of BMW’s Most Iconic Race Cars Opens at the LeMay – America’s Car Museum

Working with the BMW Car Club of America (BMW CCA) Foundation and the LeMay – America’s Car Museum (ACM), BMW of North America LLC. is helping to launch the “Heroes of Bavaria – 75 Years of BMW Motorsports” exhibit at the museum on the evening of May 12

May 08, 2018

BMW Group Presents: 200 Women Who Will Change the Way You See the World.

The BMW Group is proud to present 200 Women Who Will Change the Way You See the World, a new book and storytelling exhibition celebrating a diverse group of inspirational women.

Apr 26, 2018

Exclusive first look at “200 Women” Photo Exhibition in BMW Lounge at Frieze New York.

For the seventh consecutive year, the BMW Group is again a partner of the Frieze New York art fair. From May 4-6, 2018, the fair will open its gates on Manhattan’s Randall’s Island in a freshly revised fair layout by Universal Design Studio, with preview days on May 2 and 3.

Feb 22, 2018

Red Sparrow: BMW 7 Series makes iconic appearance in gripping new movie. BMW is exclusive automotive partner of the spy thriller from 20th Century Fox Film.

The BMW 7 Series has landed a major Hollywood role alongside Oscar-winner Jennifer Lawrence in Red Sparrow, the new spy thriller from 20th Century Fox Film, which will open in cinemas on 2 March. 

Feb 08, 2018

BMW Partners with the Directors Guild of America for the 70th Annual Directors Guild Awards.

Returning for a fifth consecutive year, BMW proudly supported the Directors Guild of America as the exclusive automotive partner at the organization’s 70th Annual DGA Awards Ceremony on February 3, 2018.

Dec 07, 2017

World premiere of “FRANCHISE FREEDOM” has the ocean front night sky of Miami Beach abuzz with 300 flying drones. Studio Drift in partnership with BMW created an airborne sculpture illuminating the heavens during Art Basel in Miami Beach.

Last night at South Beach, on the evening of December 6, Studio Drift presented their latest work “FRANCHISE FREEDOM – a flying sculpture by Studio Drift in partnership with BMW” to hundreds of stunned guests. On the occasion of Art Basel Miami Beach, 300 illuminated drones moved across the sky above the ocean mimicking a flock of birds and creating a performative artwork at the interface between technology, science, and art.

Nov 21, 2017

Studio Drift partners with BMW for the world premiere of their sculpture “FRANCHISE FREEDOM” made of 300 drones flying as a flock above...

During this year´s Art Basel in Miami Beach the BMW Group will present two major cultural collaborations: The world premiere of “FRANCHISE FREEDOM – a flying sculpture by Studio Drift in partnership with BMW” created by Amsterdam based artists Lonneke Gordijn and Ralph Nauta. 

Aug 21, 2017

BMW and EA Debut the All-new BMW M5 in Need for SpeedTM Payback

Today, Electronic Arts and the BMW Group debuted the all-new BMW M5 (fuel consumption combined: 10.5 l/100 km [26.9 mpg imp]*; CO2 emissions combined: 241 g/km*) in Need for SpeedTM Payback, the action driving blockbuster releasing this fall.

Jul 27, 2017

BMW i3 “Spaghetti Car” by artist Maurizio Cattelan sold at star-studded Leonardo DiCaprio Foundation Gala.

On the occasion of Leonardo DiCaprio Foundation’s (LDF) Fourth Annual Saint-Tropez Gala, BMW France had the pleasure to donate a BMW i3, designed by Maurizio Cattelan and Pierpaolo Ferrari of TOILETPAPER, for the yearly fundraising auction.