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2012 BMW 1 Series Press Kit

2012 BMW 1 Series Coupe and Convertible
 

Woodcliff Lake, NJ – November 14, 2011… The appeal of the 1 Series Coupe and Convertible never rests merely on being the entry level step to the Premium Class of fine automobiles. Instead year after year, the 1 Series gets the usual BMW attention to product attributes. Powerful engines, the rear-wheel drive typical of the brand and inspirational agility make the BMW 1 Series Coupe and Convertible stand out from the crowd. These vehicles possess characteristics that are unique in the compact premium vehicle segment. The unmistakable profile of the two models, which represent the entry into the BMW product range in the North American automobile market, is now sharper than ever.

Thanks to targeted modifications, the BMW 1 Series Coupe and the BMW 1 Series Convertible accentuate the qualities that distinguish the brand even more intensely than ever – in dynamics, efficiency and premium quality.

The styling of the front apron includes, among other things, innovative air curtains that counter turbulence in the area of the wheel arches and so reduce the aerodynamic resistance of the vehicle. Further fresh accents have been set through the headlights and rear lights with high-grade, more refined controls as well as innovations in the selection of exterior paintwork, upholstery and interior trims.

The 1 Series Coupe and Convertible are the embodiment of driving exhilaration. They are pure BMW. By definition, their authentic performance is premium yet affordable. The 1 Series continues to bring added value with a suite of new enhancements and no charge option choices that redefines premium in a small package.

Please refer to MY 2011 Press Kit for detailed information by following this link –

1 Series Coupe - http://www.bmwusanews.com/newsrelease.do?id=166&mid=

1 Series Convertible - http://www.bmwusanews.com/newsrelease.do?id=163&mid=

2012 model year updates with specific standard, option and package changes.

The 2012 Model Year for 128i and 135i models began in March 2011. At that time the following changes occurred:

Standard Equipment Changes
  • iPod./.USB Adapter added to all 1 Series.
  • Power Seats and Lumbar Support added to 135i Coupe and Convertibles.
  • Through-Load added to 128i/135i Convertibles.
  • New 17-inch Star-spoke wheel replaced standard 16-inch wheel on 128i Convertible.
  • 17-inch Star-spoke wheel now standard on 128i Coupe.
  • New 18-inch V-spoke wheel with mixed-sized performance tires replaced the 17-inch wheels with all-season tires on the 135i Convertible.
Options
  • Automatic Transmission now a no-charge option on 128i Coupe and Convertible.
  • Double Clutch Transmission price lowered on 135i Coupes and Convertibles.
  • Vermillion Red Metallic and Marrakesh Brown Metallic exterior colors available for all models.
  • Oyster Boston Leather replaced Lemon Boston Leather.
  • Alpine White Trim added for all models as a no-charge option.
  • New 17-inch Star-spoke wheel available with all-season tires as a no-cost alternative to the standard 18-inch wheel with performance tires on the 135i models.
Package Changes
  • Sport Package has been eliminated for the 135i Coupes and Convertibles.
  • Value Package eliminated on all models (included leather and iPod/USB).
  • Premium Package now includes leather on all models. Power Seats and Lumbar Support have been eliminated from Package for 135i Coupes and Convertibles as they are now standard.
  • Cold weather package no longer includes Through Load for the Convertibles (now standard) and Ski Bag for the Coupes.
As of September 2011 production, the following changes took place:

Standard Equipment Changes
  • Hands-free Bluetooth connection added for all models.
  • Floor mats added for all models.

BMW Group In America
BMW of North America, LLC has been present in the United States since 1975. Rolls-Royce Motor Cars NA, LLC began distributing vehicles in 2003. The BMW Group in the United States has grown to include marketing, sales, and financial service organizations for the BMW brand of motor vehicles, including motorcycles, the MINI brand, and the Rolls-Royce brand of Motor Cars; DesignworksUSA, a strategic design consultancy in California; a technology office in Silicon Valley and various other operations throughout the country. BMW Manufacturing Co., LLC in South Carolina is part of BMW Group’s global manufacturing network and is the exclusive manufacturing plant for all X5 and X3 Sports Activity Vehicles and X6 Sports Activity Coupes. The BMW Group sales organization is represented in the U.S. through networks of 338 BMW passenger car and BMW Sports Activity Vehicle centers, 138 BMW motorcycle retailers, 103 MINI passenger car dealers, and 30 Rolls-Royce Motor Car dealers. BMW (US) Holding Corp., the BMW Group’s sales headquarters for North America, is located in Woodcliff Lake, New Jersey.

Information about BMW Group products is available to consumers via the Internet at: www.bmwgroupna.com

Journalist note: Information about BMW and its products in the USA is available to journalists on-line at www.bmwusanews.com.