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BMW i Ventures Makes Investment in Yellowbrick Data, Inc. 

Mountain View, Calif. (June 5, 2019)… BMW i Ventures today announced an investment in Palo Alto-based Yellowbrick, the technological leader in big data warehouse solutions that helps businesses derive value from large data sets in real-time. Yellowbrick’s unparalleled performance is based on an integrated full-stack system of hardware and software including their own database and file storage system.

“We see data and analytics as one of the key building blocks for enhanced customer experiences across all industries going forward and Yellowbrick is well positioned to serve this market,” said Kasper Sage, Partner, BMW i Ventures. “In particular, the ability to combine both real-time and historical data presents unique opportunities for insights that could support the future development of autonomous driving technologies and better inform IoT sensor data.”

A recent IBM study found that 90% of all data has been created in the last two years. Yellowbrick is designed to help companies find new ways to store, analyze and harness massive amounts of data on-premises, in the cloud, or as a hybrid of both, so that they can convert pieces of information into powerful insights to inform mission critical real-time decisions.

The new funding will fuel expansion, and drive growth internationally and into new business verticals.

About BMW i Ventures
BMW i Ventures, BMW’s EUR 500 million venture capital fund, invests money and resources in startups in the fields of autonomous driving, digital car and automotive cloud, e-mobility, artificial Intelligence and data, industry 4.0, shared and on-demand mobility, customer digital life, and energy services. The firm has already partnered with innovative companies such as Bright Machines, Carbon3D, Chargepoint, Claroty, DesktopMetal, Graphcore, JustPark, Life360, Moovit, Nauto, Scoop, Stratim, Tekion, Xometry, Zendrive and Zum. BMW i Ventures invests in all stages from seedto growth companies.

 
BMW Group In America
BMW of North America, LLC has been present in the United States since 1975. Rolls-Royce Motor Cars NA, LLC began distributing vehicles in 2003. The BMW Group in the United States has grown to include marketing, sales, and financial service organizations for the BMW brand of motor vehicles, including motorcycles, the MINI brand, and Rolls-Royce Motor Cars; Designworks, a strategic design consultancy based in California; technology offices in Silicon Valley and Chicago, and various other operations throughout the country. BMW Manufacturing Co., LLC in South Carolina is the BMW Group global center of competence for BMW X models and manufactures the X3, X4, X5, X6 and X7 Sports Activity Vehicles. The BMW Group sales organization is represented in the U.S. through networks of 347 BMW passenger car and BMW Sports Activity Vehicle centers, 148 BMW motorcycle retailers, 122 MINI passenger car dealers, and 37 Rolls-Royce Motor Car dealers. BMW (US) Holding Corp., the BMW Group’s sales headquarters for North America, is located in Woodcliff Lake, New Jersey.

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