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Sustainable structures for the future: Realignment of BMW Group Design.

  • Jozef Kaban new head of Rolls-Royce design
  • Domagoj Dukec takes over BMW design
  • Van Hooydonk: “a signal of our future orientation”

Munich, Germany- March 29, 2019... The BMW Group is reorganising its Design division and taking the next step towards sustainable, leaner structures. Jozef Kaban, previously head of the BMW core brand design, will take over Rolls-Royce brand design, effective 1 April 2019. Domagoj Dukec, previously head of BMW i and BMW M design, will assume design responsibility for the entire BMW brand, effective 1 April 2019. This systematic consolidation of design responsibility will focus BMW brand design more consistently on modern products with a distinctive character.
 
“The realignment of BMW Group Design is a signal of our future orientation. The new structure will ensure more efficiency, speed and agility in our design process. The new responsibilities will set the design direction for the individual brands and align it to future demands,” said Adrian van Hooydonk, head of BMW Group Design, on Friday in Munich.

 
BMW Group In America
BMW of North America, LLC has been present in the United States since 1975. Rolls-Royce Motor Cars NA, LLC began distributing vehicles in 2003. The BMW Group in the United States has grown to include marketing, sales, and financial service organizations for the BMW brand of motor vehicles, including motorcycles, the MINI brand, and Rolls-Royce Motor Cars; Designworks, a strategic design consultancy based in California; technology offices in Silicon Valley and Chicago, and various other operations throughout the country. BMW Manufacturing Co., LLC in South Carolina is the BMW Group global center of competence for BMW X models and manufactures the X3, X4, X5, X6 and X7 Sports Activity Vehicles. The BMW Group sales organization is represented in the U.S. through networks of 347 BMW passenger car and BMW Sports Activity Vehicle centers, 148 BMW motorcycle retailers, 122 MINI passenger car dealers, and 37 Rolls-Royce Motor Car dealers. BMW (US) Holding Corp., the BMW Group’s sales headquarters for North America, is located in Woodcliff Lake, New Jersey.

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Journalist note: Information about BMW Group and its products in the USA is available to journalists on-line at www.bmwusanews.com, www.miniusanews.com and www.press.bmwna.com.