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World premiere of “FRANCHISE FREEDOM” has the ocean front night sky of Miami Beach abuzz with 300 flying drones. Studio Drift in partnership with BMW created an airborne sculpture illuminating the heavens during Art Basel in Miami Beach.
Dec 07, 2017

World premiere of “FRANCHISE FREEDOM” has the ocean front night sky of Miami Beach abuzz with 300 flying drones. Studio Drift in partnership with BMW created an airborne sculpture illuminating the heavens during Art Basel in Miami Beach.

Last night at South Beach, on the evening of December 6, Studio Drift presented their latest work “FRANCHISE FREEDOM – a flying sculpture by Studio Drift in partnership with BMW” to hundreds of stunned guests. On the occasion of Art Basel Miami Beach, 300 illuminated drones moved across the sky above the ocean mimicking a flock of birds and creating a performative artwork at the interface between technology, science, and art.

BMW Group Electrifies the Los Angeles Auto Show with a to-be-Announced World Debut and the North American Premieres of the BMW i Vision Dynamics, MINI Electric Concept, and BMW i3s.
Nov 08, 2017

BMW Group Electrifies the Los Angeles Auto Show with a to-be-Announced World Debut and the North American Premieres of the BMW i Vision Dynamics, MINI Electric Concept, and BMW i3s.

Reinforcing its commitment to offer 25 electrified models –12 of which will be purely electric – by 2025, BMW Group will showcase five electric vehicles at the 2017 Los Angeles Auto Show including the North American premieres of the BMW i Vision Dynamics, MINI Electric Concept, BMW i3s, and a World Premiere vehicle that will be shown during the BMW Group press conference on Wednesday, November 29 at 8:50 a.m. PST at the BMW Stand in the Los Angeles Convention Center.