On September 8, 1994, the first car rolled off the line at BMW Manufacturing, and the North American BMW world began spinning on an unlikely new axis in Spartanburg, South Carolina.
Two become one: the BMW XM portfolio is sharpening its focus, now offering just a single model; the BMW XM Label.
A new nationally representative survey conducted by Big Village and commissioned by the BMW Group in the U.S. reveals that while barriers like cost and infrastructure persist, expectations around EV performance and usability are evolving.
While BMW of North America was busy fending off its new premium-class rivals Lexus and Infiniti, the company found itself challenged by yet another new rival: Ford, whose Explorer had become an immediate sensation following its 1991 introduction.
BMW Group Financial Services North America announced today that Ole Jensen would succeed Birgit Boehm as the President and CEO of BMW Group Financial Services in the U.S. and Head of BMW Group Financial Services, Region Americas, effective August 1, 2025.
In the mid-1990s, Harley-Davidson’s laid-back V-twins were among the most popular motorcycles in America, inspiring countless imitators from Japanese and Italian manufacturers.
In the fifth race of the IMSA WeatherTech SportsCar Championship season in Detroit (USA), BMW M Team RLL was unable to replicate the successes of previous events.
The new BMW M2 CS further raises the bar for sheer driving pleasure at the premium end of the compact high-performance sports car segment.
BMW Group Financial Services North America announced today a change to its executive leadership team.
BMW has been building motorcycles for police and the military since the early 1930s, and its bikes are widely used by police departments from Europe to the Far East.
BMW of North America announced today a change to its regional leadership team.
At the Concorso d’Eleganza Villa d’Este 2025, the renowned celebration of historic vehicles on the shores of Lake Como in Italy, BMW is presenting an exclusive new concept car that will subsequently be made available for purchase in a small series.
