BMW Group One Day University: The World of Premium is Changing.
The global and U.S. car markets will rebound. But what will be the role of the premium automakers in this new and reconstituted world? On Nov 10, 2009, BMW Group senior executives, thought leaders and academics met at BMW of North America’s Headquarters in Woodcliff Lake, NJ to talk about the changing world of premium and the relevance of premium automakers such as the BMW Group in playing a leading role to shape the future of individual mobility in America.
Topics and Speakers
Remarks by Jim O'Donnell, President BMW of North America, LLC
The global and US auto markets will rebound. But what will be the role of the premium automakers in this new and reconstituted world? It is the belief and commitment of the BMW Group that the premium market – and the BMW Group as the leader of this segment – will continue to fill an important and necessary role of bringing innovation and technology to market first, to meet customer, social and regulatory needs and provide direction for the entire industry. Premium companies also have a particular responsibility to give back to the communities in which they do business, contributing to the US economy and demonstrating a long standing commitment to investment in America.
Presentation and discussion with Madelyn Hochstein, DYG Inc.; Jack Pitney, Vice President, BMW Marketing; Jim McDowell, Vice President, MINI USA
The question all marketers are asking will be explored in this module: Will consumers – rocked by the implosion and avoidance of spending – go back to the way they were once the economy recovers again? The presentation will explain how both external events and internal social pressures are about to create changes the way consumers see the world, the marketplace, and premium products. You will also learn – just as this changing climate creates marketplace losers – it also clears a fresh path for marketplace winners. The trick to finding the winning way, of course, is reading the signs.
Presentation and discussion with John DeCicco, University of Michigan; Tom Baloga, Vice President, Engineering BMW NA; Axel Rose, Manager, Fuel Economy and CO2 Systems Engineering, BMW Group
This module will discuss the success of past and current government fuel policies in curbing car related CO2 emissions. We will take a close look at the proposed national emission standards for 2012-2016 and also how a cap and trade policy would interact with the car industry. Further, the presentation will give an overview of the role of global warming pollution from cars and the development of car related CO2 emissions since 1990.
Presentation and discussion with Axel Rose, Manager, Fuel Economy and CO2 Systems Engineering, BMW Group
From throttleless Valvetronic engines to electric water pumps, BMW’s EfficientDynamics has permitted BMW to squeeze more performance on less fuel in smaller engines. In this hands-on seminar, you will explore some of the advanced technologies BMW has pioneered that are now starting to spread to the rest of the industry. You will also experience some new BMW EfficientDynamics innovations arriving in the market in the coming year – including BMW’s first hybrid: The ActiveHybrid X6.
Presentation and discussion with Rich Morris, Vice President, Assembly, BMW Manufacturing, Spartanburg, SC and Imtiaz Haque, Professor and Chair, Department of Mechanical Engineering, Clemson University
Presentation and discussion with Dahlia M. Garas, Institute for Transportation Studies, University of California at Davis
Mining the World of Innovation to Stay at the Leading Edge of the Market.
Stephan Durach Verena Kloos
Stephan Durach Verena KloosPresentation and discussion with Stephan Durach, Manager, BMW Group Tech Office, Palo Alto, CA and Verena Kloos, President DesignworksUSA, CA
Presentation and discussion with Dirk Kessler, Manager, Traffic Technology and Traffic Management, BMW Group; Tom Baloga, Vice President, Engineering BMW NA
Presentation and discussion with Rich Steinberg, Manager, Electric Vehicle Operations & Strategy, BMW NA
More: www.miniusanews.com
Presentation and discussion with Willem Rombauts, Product Manager, 5 Series, X5, X6 and Raoul Holder, Senior Product Development Engineer
Presentation and discussion with Martin Birkmann, Manager, BMW (Automobiles) Product Planning and Strategy and Pieter De Waal, Vice President, BMW MotorradUSA
Presentation and Discussion with Tom Baloga, Vice President, Engineering US, BMW NA
Rolls-Royce Ghost.
Presentation and discussion with Paul Ferraiolo, President of Rolls-Royce Motor Cars NA and Andy Thomas, General Manager, Marketing, Rolls-Royce Cars NA
